BIC Graphic NA is excited to announce a new apparel partnership with HanesBrands plus over 65 new products across nine categories launching in July! Here are some of our favorite new items:


BIC Graphic NA and HanesBrands have come together to offer you a one-stop promotional products and apparel solution! This new, exclusive partnership adds classic and on-trend apparel to our already extensive line of products. One more way BIC Graphic NA is bringing you the best brands in the business! (Apparel is only available in the U.S.).


Champion® has an authentic sports heritage, helping to pioneer some of the most iconic products in athletic wear for 100 years. Established in Rochester, New York in 1919, the Champion® brand has a unique heritage as an originator and innovator of men’s and women’s athletic apparel. The brand has an authentic sports heritage and is still at the forefront of technical innovation and style.

BIC Graphic NA is offering 18 different styles of Champion® tees, fleece, polos and outerwear. Nine styles are exclusive to BIC Graphic NA within the promotional channel.

Champion® styles offered exclusively by BIC Graphic NA within the promo industry.

#CT3012 Champion® Men’s Textured Solid Polo – This jacquard knit polo has a textured stripe and dyed to match rib knit collar for comfort on or off the course. The drop tail and side vents allow for movement while the reflective ‘C’ logo on the sleeve shows off your Champion® style.

#C5386 Champion® Women’s University Long Sleeve V-Neck – Flattering and comfortable, this athletic slim fit V-neck is made from 100% cotton lightweight jersey with a silicone wash for added softness.

#CB1015 Champion® Full-Zip Lightweight Jacket – Be ready for stormy weather with this lightweight jacket featuring a water-resistant coating, scuba collar with hood and elasticized cuffs to help block the wind. A packable version of the classic anorak style with tri-color Champion® emblem at the cuff.

Gear for Sports® (Exclusive)

Spanning more than 40 years, Gear for Sports® has established a tradition of providing value-oriented, innovative lifestyle apparel. Whether signifying memories of journeys to faraway places or symbolizing one’s loyalty and pride for their alma mater, no one has done it better than Gear for Sports®.

After years of operating outside the promotional industry, BIC Graphic NA is excited to bring 12 different exclusive Gear for Sports® styles to back promo!

Gear for Sports® styles offered exclusively by BIC Graphic NA within the promo industry.

#G7145 Gear for Sports® Women’s Seaport Bomber – Back from the archives and better than ever, this BIC Graphic exclusive is soon to be your new sweater-weather favorite. Elevated trim like a birds eye rib at collar, cuff and waistband along with the faux leather zipper pull add to the sharp appearance of this cozy pullover.

#G1499 Gear for Sports® Big Cotton Pant – You can count on Big Cotton for a perfect fit with maximum comfort. These pants offer a relaxed fit with a straight leg, turn under hem and jersey lined pockets to easily take you from the sofa to the street.

#G2100 Gear for Sports® Big Cotton Jacket – The latest addition to the Big Cotton family! This all-new layering option that combines the cotton/poly fleece Big Cotton is known for with a water-resistant coated nylon overlay. Elastic at the waistband and cuff finish off the polished look.

ComfortWash™ by Hanes®

ComfortWash™ is a fresh take on garment dyed tees and fleece with a focus on softness, color, and printability. Taking the most popular retail styles and colors with the vintage, lived-in look that the whole world loves. Created using American grown, ring spun cotton, ComfortWash™ is the collection you’ve been waiting for from the brand you know and trust. Finally, you don’t have to sacrifice softness to get the look you love.

BIC Graphic NA is offering 5 different ComfortWash™ by Hanes® styles in on-trend tones with vintage-washed softness that will quickly become your customers’ favorites.

A selection of ComfortWash™ by Hanes® styles now offered by BIC Graphic NA.

#GDH200 ComfortWash™ by Hanes® Garment Dyed Long Sleeve Tee – Made from 100% American grown cotton from U.S. farms for unbeatable no-shrink comfort. The proprietary ComfortWash process ensures no dye migration for consistent color in trendy tones with vintage-washed, lived-in softness.

#GDH150 ComfortWash™ by Hanes® Garment Dyed Short Sleeve w/ Pocket Tee – Your new favorite no-shrink tee, with softness right out of the box in on-trend hues created with a proprietary dye process that maintains the integrity of color and clarity.

#GDH450 ComfortWash™ by Hanes® Garment Dyed Hoodie Fleece – More than just your average hoodie, this no-shrink vintage-washed style is sure to be your new favorite for year-round coziness. Features matching twill drawcord, jersey lined hood, kangaroo pocket and 100% ring spun face for optimal embellishment.


Since 1995, Alternative Apparel has set out to recreate the soft, lived-in look and feel of your favorite vintage tee. Innovating from thread to finish, our assortment includes timeless, authentically worn-in styles that people want to wear today and tomorrow. Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.

The new, curated 13 piece assortment offered by BIC Graphic NA marries core fabrications, classic silhouettes, and vintage soft printing.

A selection of Alternative Apparel styles now offered by BIC Graphic NA.

#A9590 Alternative® Rocky Hoodie – Alternative’s® signature hoodie in super soft Eco-Fleece. A great basic with exposed zipper and natural drawcords for a timeless look containing sustainable organic and recycled materials.

#A9881 Alternative® Eco-Fleece Dodgeball Pant – The ultimate in athleisure for ultimate comfort. This tapered jogger is made of mid-weight Eco Fleece with side pockets, ribbed waistband with contrasting natural drawcord and relaxed ribbed cuffs at the leg opening.

#A1940C Alternative® Eco Ideal Stars Tee – Crafted from signature Eco-Jersey™ tri-blend, this tee offers a well-worn starry vintage look with natural softness and heathered feel. The perfect go-to women’s tee for comfortable, everyday wear.

Bags & Travel

Our collection of Osprey® bags is growing with new colors and styles from the popular outdoor pack brand in July! The #16069 Osprey® Daylite is now available in Petrol Blue and Amulet Purple and #16070 Osprey® Daylite Plus is now available in Petrol Blue. The #16084 Osprey® Daylite Sling also gets colorful in new hues – Real Red, Amulet Purple, and Petrol Blue.


The #16089 Osprey® Daylite Travel has rugged details like side mesh pockets, compression straps and a padded sleeve for a hydration reservoir, laptop or tablet. The zippered expansion adds 6 liters of storage space and this backpack can be attached to a variety of compatible Osprey® packs.


In addition to expanding the Osprey® Daylite packs color selection, the versatile #16091 Osprey® Centauri launches this month. Perfect for a day hike or commuting to the office, the Centauri has a main zippered compartment, padded laptop sleeve, mesh side pockets, and a blinkie light attachment.


For trips that don’t require a lot of gear, the carry-on sized #16086 Osprey® Transporter Wheeled Duffel 40 will keep everything you pack safe and secure. Featuring a wide rugged design and burly fabrics with organization pockets, padded tubular web grab handles and of course, backed by Osprey’s All Mighty Guarantee.

For bigger trips, the #16090 Osprey Transporter Wheeled Duffel 90 has a wide, easy to pack side-opening main access with weather-resistant zippers and lockable sliders. Features additional lash points for secure transport on a roof rack or pack animal.


Packable bags are trending as a convenient way to have additional carrying capacity in a moment’s notice. This month we are launching a budget-friendly packable bag collection with styles that are perfect for any promotional campaign.




Show off your shining brand with the new #32345 Bright Logo Bluetooth® Speaker. The imprint illuminates when the speaker is turned on, perfectly accenting the stylish metallic finish. Connects to your Bluetooth® enabled device from over 30 feet away to provide 3-4 hours of playtime.



Studies have shown that simply writing down what you’re thankful for at the end of the day can lower your stress levels, calm you down, and help you sleep better. Use the #8108 Triumph® Gratitude Planner for journaling and recording short- and long-term plans.

The #7066 Country Days Appointment Calendar includes vintage style signs to add nostalgic fun to home, office or garage. The 13-month 2020 calendar includes high-quality imagery on gloss paper stock with UV coated cover. Also available in a stapled version (#7266).


Awards & Recognition

Reward the rising stars at your company with the #36907 JAFFA® Iceberg Star Award. This elegant crystal award sits atop a black base with deep etch imprint. The frosty finish and unique 3D appearance add another layer of sophistication.36907-Iceberg-Star-Award


The unique #46270 Howard Glass Vacuum Tumbler – 14 oz. combines the feature of keeping beverages hot or cold for hours with the ability to drink out of a glass or stainless steel tumbler. The push-on lid fits the tumbler, the glass inner with stainless steel outer, or just the glass container. The perfect multi-use drinkware!


Three new sport bottles make their debut this month, with distinctive details to help your clients stand out with their next promo. The #46271 Fran Sport Bottle – 18 oz. has double-wall vacuum insulation made of stainless steel with a spill-resistant lid with flip-top opening. The #46276 Roz Sport Bottle – 26 oz. is great for staying hydrated on-the-go with an easy to carry side handle. The #46273 Yazzy Vacuum Sport Bottle – 25 oz. has a leak-proof lid that is held on with a silicone hinge that doubles as a carrying loop. A beautiful matte gray bottle with a pop of color to perfectly show off your client’s imprint.



Writing Instruments

The two-piece #55976 Ruggio Gel Pen has a grooved, translucent grip in a pop of color that perfectly accents your imprint. The black rubberized barrel is complemented by chrome on the end and a translucent clip that coordinates with the barrel.


Health, Wellness & Safety

Fitness promos like the #41103 AB Wheel Roller are a great way to get in on the current health and fitness boom. This AB Roller targets your arms, shoulders, back, and abs by helping improve core strength and stability. Made with durable plastic construction and padded handles for a more comfortable workout. Includes instructions for easy assembly.

The new #41096 Yoga Mat with Shoulder Strap makes it easier to take your practice with you. This convenient yoga mat has the shoulder strap built right in to make it easy to roll, loop and go without the hassle of a bag.

The #41104 Express First Aid Kit contains the helpful essentials for those little nicks and cuts within a stylish gray pouch with sharp accent colors. Includes 1 antibiotic ointment packet, 2 antiseptic towelettes, 2 adhesive pads, and four bandages.



62499-Callaway-Chrome-Soft-Truvis-Golf-BallLooking to up your game on the course? The #62499 Callaway® Chrome Soft Truvis Std Serv golf ball may be the answer you’re looking for. This ball is different; combining tour-proven distance and performance with unparalleled feel and the popular Truvis pattern. The exceptional mis-hit forgiveness is led by the groundbreaking new Graphene Dual Soft Fast Core. The Truvis pattern maximizes the view of the golf ball for better focus and visibility.

Be sure to visit to check out all our exciting new July products!






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