The smell of fresh crayons lingers in the air as the sound of squeaky new sneakers and nervous excitement fills hallways. Yep! It’s back-to-school season! According to Advertising Specialty Institute (ASI), Education is the top vertical market in promotional products and has held that position for the past eight years with the exception of 2020, … Continue reading 6 Promo Products to Show School Spirit
Ring in 2023 with New Products
We’re starting the new year off right with new products from brands such as Koozie®, Souvenir®, SCX Design®, and more. You’ll find a nod to the outdoors, gear for the techie in all of us, and some old favorites in fun new patterns. Plus, they all carry our KG Factor designation, which identifies products that … Continue reading Ring in 2023 with New Products
Promotional Products 101: The Basics
Knowing more about the different promotional products categories is one way to set yourself up for success. Offering a diverse range of products can help you reach new audiences, appeal to different vertical markets and help grow your business. Check out these articles on some of the top-selling product categories, and enhance your promo expertise … Continue reading Promotional Products 101: The Basics
Apparel for the Win
In 2019, BIC Graphic NA entered into the apparel category through an exciting partnership with Hanesbrands, Inc. Over the last year our Teams have been working hard to make sure we are providing the on-trend promotional apparel solutions that our customers – and their clients – want and need. Earlier this year, Hanesbrands, Inc. made … Continue reading Apparel for the Win
How the Champion® Brand Came Back in a Big Way
Social media can be a powerful tool to grow and build your business, even while social distancing is in place. Now may be the perfect time to enhance your social media skills, grow your fan base and leverage your influence to eventually expand the reach of your business. According to entrepreneur.com, one of the best … Continue reading How the Champion® Brand Came Back in a Big Way
10 Creative and Unique Promotional Product Ideas to Impress (even while social distancing)
Our world of increased connectivity is great - especially now, when people aren’t getting together in person. In addition to providing multiple ways to communicate one-on-one, digital mediums now give businesses more opportunities than ever to get exposure for their brands. While connectivity is good, increased visibility also means that sometimes people tune things out. … Continue reading 10 Creative and Unique Promotional Product Ideas to Impress (even while social distancing)
How You Can Help Small Businesses Right Now
Everyone is doing their part to mitigate the spread of the Coronavirus pandemic leading to social distancing, canceling events and staying at home. These actions are necessary but also threaten small businesses due to the loss of foot traffic. And in the US, small businesses are a big deal. According to the U.S. Small Business … Continue reading How You Can Help Small Businesses Right Now
Home Décor Trends in Promo
More people than ever are taking an interest in the aesthetics of home décor, thanks to the presence of social media platforms that provide endless inspiration. From fabrics to furniture, fixtures and fittings; home décor trends are influencing people’s preferences everywhere heading into 2020. Here are some of the fastest growing home décor trends, and … Continue reading Home Décor Trends in Promo
Brands Taking a Stand
According to a recent survey, consumers want the businesses they support to engage in social and political issues, especially on social media. In fact, 73% of 18-34 year old shoppers expect brands to speak up for causes they support. This sentiment doesn’t just resonate with a Liberal audience. 52% of those who identify as Conservative … Continue reading Brands Taking a Stand
Partner Brand of the Month: Gear for Sports®
Spanning more than 40 years, Gear for Sports has established a tradition of providing value-oriented, innovative lifestyle apparel. Whether signifying memories of journeys to faraway places or symbolizing one’s pride for their alma mater, no one has done it better than Gear for Sports. Looking forward, Gear for Sports promises to continue this tradition, delivering … Continue reading Partner Brand of the Month: Gear for Sports®