Home fitness is nothing new, but a shift toward at-home and virtual workouts has accelerated since the Coronavirus outbreak forced the closure of gyms across the globe.
While the pandemic has been tough for brick & mortar gyms and fitness studios, the online fitness industry is seeing a significant boom. According to Forbes, at-home programs like MIRROR have seen their sales double and online platforms have seen increases in engagement upwards of 300% in just a few weeks. In the long-term, these convenient solutions may have people thinking twice about paying monthly membership fees long after gyms reopen. (1)
As the $100 billion fitness industry has quickly shifted into a virtual world, distributors can help these at-home health companies build their brands with workout-enhancing promotional products. Businesses in any industry can also benefit from using fitness promos to connect with employees and customers who are now weightlifting, practicing yoga, cycling, running and more – all from the comfort of their own homes.
Here are some of our favorite promos that help make working out from home easier while also getting brands noticed:
We’ve also gathered these great workout from home promos (and more!) in a convenient and easy-to-share eFlyer:
There’s no denying gyms provide a different experience than home fitness. One that has a social element where people feel a sense of community and/or competition. As the lockdown phases out, people may return to gyms to help feel that sense of human contact. These promos can also help your fitness-focused customers reconnect with customers they haven’t seen in a while.
Visit bicgraphic.com to shop for all these workout-at-home promos and more to get your virtual AND brick & mortar fitness clients noticed in this changing market.