Halloween is a scary good time for brands to promote their products. In fact, consumer spending on Halloween-related items this year is expected to reach an all-time high of $10.4 billion, with consumers spending $102.74 on average on Halloween-related merchandise. (1) Now that’s certainly saying pumpkin! This is our third annual collection of our favorite … Continue reading Our Favorite Halloween Imprints III
Utilizing the Power of Promo
People around the world love promotional products and have been connecting with them for a very long time. In fact, the first known promo products were commemorative buttons from 1789 when George Washington was president. In 1886, Jasper Meek, deemed “The Father of Promotional Products,” started using burlap bags to promote small businesses. With such … Continue reading Utilizing the Power of Promo
Building Relationships and Sales through Gift Giving
Gift giving is a great way for companies to show clients gratitude for their business. However, with so many available options, it may seem overwhelming to know exactly how to show client appreciation. We’ve outlined a few ways to narrow down the options to help give gifts with impact that keep your business top of … Continue reading Building Relationships and Sales through Gift Giving
Koozie Group® Hero: The Web Team
Today, we are excited to recognize our web team as our next Koozie Group Hero. The web team is part of Koozie Group's digital division and includes team members Christie Hooper, Fern Azarian, Lydia Williamson, and Rob Meier. This dedicated team makes sure the Koozie Group and IMAGEN Brands websites work seamlessly for our customers … Continue reading Koozie Group® Hero: The Web Team
Top 10 Back to School Ideas for 2021
Summer is in full swing so now is the time to start selling back-to-school promotions! Between campus bookstores building their inventory, PTA's and administrators figuring out what the return to in-person learning looks like and branded merchandise for the education and collegiate sector - there are plenty of promo opportunities to get excited about! Here … Continue reading Top 10 Back to School Ideas for 2021
Koozie Group® Hero: Lessia Groce
Inside Sales Account Manager, Clearwater Today we honor Lessia as a Koozie Group® Hero because after 36 years with the company, the knowledge she has is priceless! On the rare occasion she doesn't know something, she never hesitates to ask and always goes above and beyond for her customers, team and the company. She is … Continue reading Koozie Group® Hero: Lessia Groce
What’s Trending with Students in 2021
There are 21.4 college students in the U.S. with $376 billion in spending power, and smart brands know that marketing to students can create lifelong customers for brands. (1) Most college students are influenced by a brand’s authenticity as well as than their advertising, partly because of their use of ad-free streaming services and ad … Continue reading What’s Trending with Students in 2021
Straight to the Point: Happy National Ballpoint Pen Day!
If writing is your thing, then June 10th's unique holiday is for you - it's National Ballpoint Pen Day! And in our opinion, this humble invention deserves a special day because ballpoints have completely changed the way people experience ink. While using a "ball point" in writing instruments has been around since the late 19th … Continue reading Straight to the Point: Happy National Ballpoint Pen Day!
The Best Promo Products for Outdoors Fun
According to a special report from the Outdoor Industry Association (OIA), more Americans have engaged in outdoor recreation over the past year. In fact, during the pandemic people sought out socially-distanced outdoor activities to safely spend time with loved ones, for exercise/health and to reduce screen-time fatigue. Sunshine over screen time, anyone? Even better, these … Continue reading The Best Promo Products for Outdoors Fun
Koozie® Group Hero: Tammy Schindele
Accounts Receivable Associate - Clearwater, FL Today we honor Tammy as a Koozie Group® Hero for doing an exceptional job working with distributors and going above and beyond to help her colleagues when needed. In fact, Tammy was recently given positive shout outs in three different distributor reviews, helping us continue on our journey towards … Continue reading Koozie® Group Hero: Tammy Schindele