You’ve probably heard pundits chattering about a potential recession for quite some time now. Regardless of which expert you believe, there are tactics you can use to weather the natural ups and downs of the economy. One great strategy to keep your business growing is to tap into the power of vertical markets.
Vertical markets, simply put, are specific industries or niches that you can cater to. Even if the economy seems a little jittery, there are vertical markets that are less vulnerable to uncertainty. These thriving markets typically deliver goods or services that are basic needs, and thus, always have some steady demand. So, when you align your business with these market segments, you’re not only nurturing your current client base but also extending your reach to engage new customers.
14 Thriving Vertical Markets
We’ve analyzed the latest trends and best sellers in 14 resilient markets and pulled them all into our Keep the Good Growing book. This valuable tool takes a deeper dive into:
- DIY Construction
- Real Estate
- Freight & Logistics
- Food & Beverage
- Consumer Essentials
- Hotel & Budget Travel
Download your copy and use this practical guide, featuring case studies, industry facts, and best-selling products from brands you love, as the perfect jumping-off point for building your vertical marketing strategy. Or if you prefer a hard copy, you can order it online here (must be logged in).