If writing is your thing, then June 10th's unique holiday is for you - it's National Ballpoint Pen Day! And in our opinion, this humble invention deserves a special day because ballpoints have completely changed the way people experience ink. While using a "ball point" in writing instruments has been around since the late 19th … Continue reading Straight to the Point: Happy National Ballpoint Pen Day!
We all know the numbers. With a cost per impression of less than 1/10th of a cent, customized pens are the promos that offer the best value. (1) But does the imprint on a writing instrument really leave a lasting impression? Absolutely! Promo pens are powerful because they can express a brand’s unique style and … Continue reading These Customized Pens Leave a Permanent Impression
Writing Instruments continue to be a top selling product category. According to PPAI’s 2012 Sales by Product Category, Writing Instruments are #3 behind Wearables (always #1) and Bags. In the US, Writing Instruments are the most commonly owned promotional product and are used most often – over 18 times per month! As simple as they … Continue reading Writing Instruments & Ink Trends