Writing Instruments continue to be a top selling product category. According to PPAI’s 2012 Sales by Product Category, Writing Instruments are #3 behind Wearables (always #1) and Bags. In the US, Writing Instruments are the most commonly owned promotional product and are used most often – over 18 times per month! As simple as they … Continue reading Writing Instruments & Ink Trends
Drinkware Trends – 5 top trends to sell
Knowing the hot trends in Drinkware will keep you selling this important category. Drinkware, like bags, have a long life with ongoing brand impressions and often speaks to the carrier’s own personality or affiliations. The more durable, stylish and practical the item is, the more visibility your brand will get! Lidded Tumblers with Straws -- … Continue reading Drinkware Trends – 5 top trends to sell
As fall approaches start planning Awards and Recognition programs…
Are you leaving GUARANTEED REPEAT BUSINESS on the table? Awards & Recognition is the 7th largest product category in the industry, contributing over $260million to overall annual industry sales. Recognition items such as awards, trophies and engraved luxury writing instruments are typically displayed on desks, walls, shelves, mantels and therefore have fewer impressions per month … Continue reading As fall approaches start planning Awards and Recognition programs…
NORWOOD & BIC GRAPHIC RECOGNIZED BY GEIGER AND PROFORMA
Norwood & BIC Graphic North America is pleased to announce recent recognition by distributor partners: At the recent Geiger Galleria, Norwood’s Triumph® Calendars was recognized as one of their top 2012 Production Partners of the Year and received a 2012 Award of Excellence. Proforma recently recognized Norwood & BIC Graphic with the bronze award for … Continue reading NORWOOD & BIC GRAPHIC RECOGNIZED BY GEIGER AND PROFORMA
Norwood & BIC Graphic Introduces britePix(TM) Koozie(R) Can Koolers!
CLEARWATER, FLORIDA (August 6, 2013) – Norwood & BIC Graphic North America is pleased to announce the addition of the iconicKOOZIE® Can Kooler to britePix™ products by Norwood. Norwood’s number one seller is now available with vibrant full color! Perfectly timed for Fall promotions, the #45081 Collapsible KOOZIE® Can Kooler and #45823 Collapsible Eco KOOZIE® Can Kooler are now available in … Continue reading Norwood & BIC Graphic Introduces britePix(TM) Koozie(R) Can Koolers!
The Recovery of Luxury (Part 2) — High-end Writing Instrument Trends
There are two trends in today's marketplace that could be influencing the resurgence of luxury writing instruments: 1) The desire for the exception -- when it comes to spending a lot of money, timeless design sells. Brands that can play up a history or tradition are in demand. 2) Embracing analog -- in response to … Continue reading The Recovery of Luxury (Part 2) — High-end Writing Instrument Trends
The Recovery of Luxury – High-End Writing Instruments Make a Comeback
According to a recent study published by Global Industry Analysts, Inc, the global market for Writing and Marking Instruments is forecast to reach US$21.6 billion by the year 2017. Luxury writing instruments performed well in 2012, paralleling steady growth among luxury products in general. Sales within the US luxury writing instruments market increased by 6% … Continue reading The Recovery of Luxury – High-End Writing Instruments Make a Comeback
The Stylus Trend – the latest in Writing Instrument Technology
Wasn't Steve Job's adamantly against the stylus? Didn't Apple design the iPhone and iPad to be so intuitive that children with finger-painting abilities could use them? Well, yes, but it seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing. Those of us … Continue reading The Stylus Trend – the latest in Writing Instrument Technology
NORWOOD & BIC GRAPHIC ACHIEVES QCA CERTIFICATION
Norwood & BIC Graphic meets the rigorous qualifications to receive the promotional products industry’s only certification dedicated to product quality, product safety, supply chain security, social accountability and environmental stewardship. The Quality Certification Alliance (QCA), the promotional product industry’s only independent, not-for-profit organization dedicated to helping companies provide safe products, has granted QCA Accreditation to … Continue reading NORWOOD & BIC GRAPHIC ACHIEVES QCA CERTIFICATION
Norwood Launches Good Value(TM): Value and Price at its Best!
Over 180 products with unbeatable competitive pricing! Norwood & BIC Graphic North America is pleased to announce Good Value™, a comprehensive product assortment at extremely competitive prices. The Good Value™ brand is well-known in the industry as a value-priced calendar line, but now, Norwood is expanding the collection to include drinkware, health and wellness items, … Continue reading Norwood Launches Good Value(TM): Value and Price at its Best!