We all know the numbers. With a cost per impression of less than 1/10th of a cent, customized pens are the promos that offer the best value. (1) But does the imprint on a writing instrument really leave a lasting impression? Absolutely! Promo pens are powerful because they can express a brand’s unique style and … Continue reading These Customized Pens Leave a Permanent Impression
BIC GRAPHIC LAUNCHES OVER 20 NEW BIC® WRITING INSTRUMENTS SUPPORTED BY #LOVEMYBIC CAMPAIGN
BIC Graphic is pleased to announce over 20 new BIC® branded writing instruments, including five completely new design families as well as extensions of other successful products featuring either new colors or the addition of a stylus version. Three key trends have influenced the development of the new BIC® writing instruments: Prominent branding, as requested by … Continue reading BIC GRAPHIC LAUNCHES OVER 20 NEW BIC® WRITING INSTRUMENTS SUPPORTED BY #LOVEMYBIC CAMPAIGN
Writing Instruments & Ink Trends
Writing Instruments continue to be a top selling product category. According to PPAI’s 2012 Sales by Product Category, Writing Instruments are #3 behind Wearables (always #1) and Bags. In the US, Writing Instruments are the most commonly owned promotional product and are used most often – over 18 times per month! As simple as they … Continue reading Writing Instruments & Ink Trends