Writing Instruments continue to be a top selling product category – both ASI and PPAI reported it as the 2nd largest product category (2014 year end data). Globally, the market for Writing and Marking Instruments is projected to reach US $17.5 billion by 2020, driven by product innovations, an increase in home offices, growing interest … Continue reading 2016 Writing Instrument Trends
BIC GRAPHIC LAUNCHES OVER 20 NEW BIC® WRITING INSTRUMENTS SUPPORTED BY #LOVEMYBIC CAMPAIGN
BIC Graphic is pleased to announce over 20 new BIC® branded writing instruments, including five completely new design families as well as extensions of other successful products featuring either new colors or the addition of a stylus version. Three key trends have influenced the development of the new BIC® writing instruments: Prominent branding, as requested by … Continue reading BIC GRAPHIC LAUNCHES OVER 20 NEW BIC® WRITING INSTRUMENTS SUPPORTED BY #LOVEMYBIC CAMPAIGN