The December ESP search data is in and traditional promo categories are making a comeback for the first time since the pandemic hit last spring. In fact, the Top 10 ESP Search Term data shows two promo classics, mugs and pens, bumping face masks to #3. December was the first time in eight months that … Continue reading As the Demand for PPE Levels Out, PrevaGuard’s™ Popularity Continues to Grow
Koozie Group Hero: Jarvis Cabrera
Today we honor Jarvis as a Koozie Group Hero for going above and beyond when our employees transitioned to working from home due to Coronavirus safety precautions. His efforts ensured the KG Team was able to stay connected to serve our customers despite being displaced from their usual working environments. Jarvis started with Koozie Group … Continue reading Koozie Group Hero: Jarvis Cabrera
People Still Want Giveaways, They Just Don’t Want the Germs
It’s no secret that promotional items tend to travel from person to person. That’s part of the reason why they’re the most high-impact, cost-effective advertising medium for your clients. Writing instruments are a great example of this effectiveness, generating 3,000+ impressions in their lifetime. (1) Almost everyone has a collection of promo pens that they’ve … Continue reading People Still Want Giveaways, They Just Don’t Want the Germs
Koozie Group Debuts New Social Impact and Sustainability Commitment Called Keep it. Give it.
Koozie Group (previously BIC Graphic North America) has implemented an expanded social impact and sustainability commitment called Keep it. Give it. The program is new for the Top 10 Supplier and aligns with their mission to keep the good going® by leaving a positive, lasting impact with the solutions and experiences they deliver. “We’ve always … Continue reading Koozie Group Debuts New Social Impact and Sustainability Commitment Called Keep it. Give it.
Kick Off 2021 with Koozie Group
2021 is finally here and we are excited about all the great things we have in store for our Distributors as Koozie Group. Not only did we change our name, but we’ve got new resources, selling tools, products and promotions to help you grow your business. Here's everything we want you to know for 2021. … Continue reading Kick Off 2021 with Koozie Group
What’s New This Month? January 2021
Happy New Year! Koozie Group is starting 2021 off right with great new products across 8 categories including new designs of best-selling styles and future favorites from brands like Koozie®, Souvenir®, Atchison® and more! Read about our newest products below and be sure to check out everything new from Koozie Group at kooziegroup.com. New from … Continue reading What’s New This Month? January 2021
Koozie Group Launches New KG Factor Designation, Identifying 500+ Products Designed to Lessen Environmental Impact Through Longevity
Koozie Group (previously BIC Graphic North America) has announced the implementation of a KG (Keep It. Give It.) Factor designation, identifying 510 products whose designs lessen environmental impact through longevity. The supplier worked with a third-party, Hanover Research, to conduct an impartial end-user survey to identify KG Factor items as part of Koozie Group’s larger … Continue reading Koozie Group Launches New KG Factor Designation, Identifying 500+ Products Designed to Lessen Environmental Impact Through Longevity
How Keep it. Give it. Will Change the Game
Have you heard? 77% of consumers say they would be more willing to purchase products or services if a company shows a commitment to addressing social, economic and environmental issues. (1) But it’s not just buyers. Workers and investors also want corporations to make meaningful contributions to the greater social good, and you can count … Continue reading How Keep it. Give it. Will Change the Game
2021 Promo Trends: Our Team’s Predictions
As December approaches, now is a good time to think about what lessons were learned over the past year and look ahead to the future. 2020 brought new obstacles for the promotional products industry and the Koozie Group Team rose to the challenge. So we thought they were the perfect group to reflect back on … Continue reading 2021 Promo Trends: Our Team’s Predictions
This Year Wasn’t All Face Masks – The Hottest New Items from 2020
Face masks and other PPE related items were everywhere in 2020, including the promotional products industry. And over the course of this year, we’ve learned face coverings make great promos getting 4,235 impressions over their anticipated lifetime. While it may not seem like it, 2020 was actually about more than just masks. In fact, BIC … Continue reading This Year Wasn’t All Face Masks – The Hottest New Items from 2020