A vertical market focuses on a specific industry, demographic or niche. Vertical marketing concentrates on creating products and services that are desirable for that specific audience. BIC Graphic NA has analyzed the top sellers and latest trends in the most popular industries, and used this research to provide guidance selling to these vertical markets. Use … Continue reading Secure More Promo Sales by Targeting These Vertical Markets
Norwood & BIC Graphic North America Announces New, Expanded Roles for Field Sales Team Members
Norwood & BIC Graphic North America announced several key sales promotions. Michael McMillan has been promoted to Vice President of National Accounts and Calendars. Mike was formerly the Regional Sales Manager for Norwood West and BIC Graphic Central territories. In his new role, Mike will be reporting to Quenten Wentworth, VP & GM of North … Continue reading Norwood & BIC Graphic North America Announces New, Expanded Roles for Field Sales Team Members