In this final installment of Maximizing Your Impressions, we'll cover the trend of color in promotional products. Color is everywhere - fashion, electronics, home decor... Recent research revealed that ads in color are read up to 42% more often than the same ads in black and white. Over 80% of visual information is related to … Continue reading Maximizing Your Impressions Part 3 — The Color Trend
The Recovery of Luxury (Part 2) — High-end Writing Instrument Trends
There are two trends in today's marketplace that could be influencing the resurgence of luxury writing instruments: 1) The desire for the exception -- when it comes to spending a lot of money, timeless design sells. Brands that can play up a history or tradition are in demand. 2) Embracing analog -- in response to … Continue reading The Recovery of Luxury (Part 2) — High-end Writing Instrument Trends
Gift Giving Trends – Part 2
Moderated frugality - a symptom of slow economic recovery. We're not out of the woods yet, right? So here are two gift giving trends that reflect that mindset. 1) Personalize - put a little of yourself and your brand into the gift. Perhaps its downloading a personalized, value-added message onto a digital frame or USB. Or … Continue reading Gift Giving Trends – Part 2