In this final installment of Maximizing Your Impressions, we'll cover the trend of color in promotional products.  Color is everywhere – fashion, electronics, home decor…

Recent research revealed that ads in color are read up to 42% more often than the same ads in black and white.  Over 80% of visual information is related to color – in other words, color conveys information.  Color increases brand recognition by up to 80%!

Brands rely on color as part of their identity, but what about as part of their messaging to aid recall?  If color in imprints were at a more accessible price point, would you expect an increase in demand?  94% of distributors said yes!

So try it – offer your customers britePix(TM) by Norwood and give them a full-color photographic quality imprint that is sure to make an impression.  

Britepix image

 

 

 

 

 

 

 

 

Click here for details!

~Margit Fawbush

 

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