In this final installment of Maximizing Your Impressions, we'll cover the trend of color in promotional products. Color is everywhere – fashion, electronics, home decor…
Recent research revealed that ads in color are read up to 42% more often than the same ads in black and white. Over 80% of visual information is related to color – in other words, color conveys information. Color increases brand recognition by up to 80%!
Brands rely on color as part of their identity, but what about as part of their messaging to aid recall? If color in imprints were at a more accessible price point, would you expect an increase in demand? 94% of distributors said yes!
So try it – offer your customers britePix(TM) by Norwood and give them a full-color photographic quality imprint that is sure to make an impression.
~Margit Fawbush
