Selling to the Smart Phone Age – The Latest Technology Trends

It’s safe to say we are currently living in the height of the smartphone age. With over ¾ of Americans now owning a smartphone[1] they have become a significant part of our lives, to say the least. In fact, Americans now spend on average over 4 hours a day looking at their phones[2]. While millennials certainly … Continue reading Selling to the Smart Phone Age – The Latest Technology Trends

Maximizing Your Impressions Part 3 — The Color Trend

In this final installment of Maximizing Your Impressions, we'll cover the trend of color in promotional products.  Color is everywhere - fashion, electronics, home decor... Recent research revealed that ads in color are read up to 42% more often than the same ads in black and white.  Over 80% of visual information is related to … Continue reading Maximizing Your Impressions Part 3 — The Color Trend