BIC Graphic celebrates 45 years of operation in the United States by adding value to its high quality BIC® branded line of writing instruments.

New for 2014, the BIC® Easy-Glide System® Ink, known for its flawlessly smooth ink flow, is now a free option on over 50 BIC® writing instruments. With a 35% smoother ink flow compared to standard ballpoint ink systems, the free upgrade will give distributors a competitive edge in upselling to a branded writing instrument.

Four fashion writing ink colors (Fashion Purple, Fashion Pink, Fashion Blue and Fashion Green) are also now available at no additional charge for over 45 BIC® retractable pens. Perfect for retail and event-driven promotions, the additional element of color adds a little fun to the pen you select.

Random color assortments are now available on best selling BIC® Clic Stic®, BIC® Round Stic®, BIC® Grip Roller and BIC® Intensity® Clic® Gel. Distributors can now offer a rainbow of colors in one order. A great way to add a little excitement to office, non-profit, event, and education promotions.

Trust BIC® as a leader in the writing instrument category—with the highest brand recognition, highest overall quality, advanced ink technologies at no extra charge, and reliable stock, distributors can count on BIC Graphic. BIC® products use top grade materials and cartridges assembled in the USA, ensuring the brand message receives maximum impressions long into the future. BIC® products offer peace of mind—complying with US and International product safety laws and standards.

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~Margit Fawbush

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