BIC Graphic continues its support of Wounded Warrior Project® (WWP). As previously announced, the promotional products supplier is guaranteeing a minimum donation of $100,000 in support of their mission, to honor and empower Wounded Warriors, in 2015.
Upon announcing the partnership in January, BIC Graphic made a donation of $50,000 to WWP. BIC Graphic is also donating $2.00 for each order of select BIC Graphic products. Thus far, BIC Graphic is pleased to announce that it has raised $33,184 in proceeds through the end of March 2015.
WWP has a vision of fostering the most successful, well-adjusted generation of injured service members in our nation’s history. The Jacksonville, FL-based organization is working toward that vision by providing 20 programs and services structured to engage warriors, nurture their minds and bodies, and encourage their economic empowerment. All programs are provided free of charge for warriors and their families.
“The industry’s response to our partnership with WWP has been overwhelming,” said Emmanuel Bruno, vice president & general manager BIC Graphic North America. “Our customers have been volunteering their support and promoting our efforts—we are ahead of our originally projected proceeds and hope to keep the momentum going!”
The partnership will be supported by a year-long campaign including trade print and online media placements, event sponsorships, social media and promotions.
~Margit Fawbush
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