2016 Writing Instrument Trends

Writing Instruments continue to be a top selling product category – both ASI and PPAI reported it as the 2nd largest product category (2014 year end data). Globally, the market for Writing and Marking Instruments is projected to reach US $17.5 billion by 2020, driven by product innovations, an increase in home offices, growing interest … Continue reading 2016 Writing Instrument Trends