According to a recent article on, the golf industry’s economic impact has been reported by various industry insiders as being nearly $70 billion per year.  Its charitable impact is close to $4 billion per year through 143,000 events and 12 million participants.


Get ahead of the game and lead your clients through the process of planning a golf event by offering up this useful planning checklist:

1 Year Out…

  • Recruit your committee
  • Develop a budget


6 Months Out…

  • Seek out sponsors
  • Select tournament site & date
  • Decide on format & event prizes
  • Target participants & send out invites
  • Coordinate food & beverage menus


3 Months Out…

  • Prepare tee signs
  • Meet course director – go over details


1 Month Out…

  • Finalize sponsor participation
  • Order giveaways, awards & prizes


2 Weeks Out…

  • Deliver materials needed at the course
  • Meet course director – finalize details


Day of Event!

  • Arrive at course early
  • HAVE FUN!…


Consider the following ideas as you plan your budget and your giveaways:

  • Custom kits – consider a customized kit specific to your audience, region, weather, or level of play. BIC Graphic has the stock and in-house kitting abilities to keep things simple for you.
  • Awards – need an award for the winners? Or perhaps a recognition piece for the planning committee? An elegant JAFFA(R) plaque or paperweight may be the way to say “thank you”.
  • Prizes – Need a “closest to the pin” or raffle prize? Golf accessories like shoe bags, totes, club head covers and gloves make perfect prizes. BIC Graphic has a wide assortment from well known brands such as Titleist(R), Taylormade(R) and Nike(R).

For a helpful sales tool, click here for a PDF of the Checklist that includes great product suggestions for your next golf event.

~Margit Fawbush



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