BIC Graphic has recently been awarded an American Inhouse Design Award in the P-O-P, Displays and Signs Category for the Love My BIC® Campaign conducted at PPAI Las Vegas this past January.
The American Inhouse Design Awards is the premier showcase for outstanding work by inhouse designers.
The BIC Graphic entry was comprised of the large-format graphics, tradeshow display, sample display and both live and digitally interactive components that made up the unique way BIC Graphic showcased the 20+ new BIC® branded writing instruments it launched in January 2016.
The campaign has extended throughout 2016 and reinvigorated the BIC® brand in the promotional products industry with a fresh, engaging approach.
