Back in the ’60s tailgating was a picnic basket full of sandwiches and a six-pack of beer an hour or two before a game (usually eaten out of the trunk of a car).
Now, tailgating is an event, with food prepared on portable grills, served on folding chairs and tables, with shade tents, coolers of beer and wine, games, and more. According to the 25th Weber Grill Survey, respondents spend an average of $122 on a tailgate party (and we know plenty who spend more – right?)
Many tailgaters don’t even make it to the game itself – 50% of respondents said they attended a tailgate in the past year but did not go to the game!
The concept of tailgaters and a market for potential sales has emerged into a $20 billion industry, with considerable room for growth (Quoted from Hardware Retailing, March 2015). The products cross over into camping, trips to the beach and other outdoor activities, so for retailers, cross-selling is a great opportunity on higher priced items like tents, tables and portable grills.
Some of the most popular tailgating necessities:
Chairs – The latest trend information from outdoor furniture retailers show that “consumers are looking for outdoor furniture that emphasizes comfort in a small package, versatility and, on top of that, good looks.” (Quoted from SNews Outdoor, September 15, 2015 “Outdoor Retail Gear Trends: 2016 Camp Furniture.”) The Premium Stripe Chair (15567) offers padded comfort and a cup holder for a long day of tailgating and is versatile for camping, the beach and other sporting events.
Grills – Sandwiches and chips just don’t cut it anymore. Family grill-masters want to show off their skills at a tailgate on portable grills. The KOOZIE(R) Portable BBQ with Kooler Bag (26021) is ideal for feeding a small crowd.
Coolers – Cheer on your favorite team with the Atchison(R) Game Day Tailgate Cooler 
(AP7010)! Featuring 24 can capacity, front and side pockets, boarded bottom and carrying handles with self grips are just a few of the features you will enjoy while using this cooler. Need something bigger with additional space for food, condiments, etc? The KOOZIE(R) Double Compartment 30-Can Kooler (15804) holds plenty.
Drinkware – Branded Stadium Cups and Can Koolers continue to be perennial favorites. The latest KOOZIE(R) Can Kooler includes a Bottle Opener (46087) – now that comes in handy.
For more tailgating ideas for retail, promotions and more – visit BICGraphic.com.
~Margit Fawbush
