We’ve all heard that Millennials are killing off a variety of products and industries, but is golf really on that list? Two years ago it seemed the millennial generation was not picking up the game as older players were aging out, and it was having a huge impact on the sporting-goods industry as a whole.
The truth is, the data around golf participation is encouraging. The National Golf Foundation’s 2017 participation report says a record 2.5 million people played golf on a course for the first time in 2016. This number breaks the previous record set in 2000, during the peak of Tiger Woods’ success. [1]
To reach a new generation of golfers, the industry didn’t just rely on getting players on the greens. In 2016, 11% of overall golf participation happened off-course and that number is projected to grow. Facilities like Top Golf provide a more entertaining social environment, and indoor virtual simulators eliminate weather restrictions. These modern approaches to a traditional sport is helping transition more and more people into committed golfers.
As these off-course facilities expand tournament programs for team building, competition or fund-raising the potential for promotional products is sure to grow with the industry. [2]
To build a successful golf campaign that resonates with people new to the sport, focus on technology, multi-function and popular retail brands for memorable and lasting impact. Here are some of our top picks:
#62437 KOOZIE® Mantra Golf Kit – Callaway® Warbird 2.0 – A great accessory for a full day on the course. Includes 3 Callaway® Warbird 2.0 golf balls and 5 tees inside a KOOZIE® water bottle kooler with elastic tee holders on the front.
#62356 Nike® Sport Backpack – A fold over top with buckle closure and multiple pockets keep your gear secure and organized in style. The large capacity main compartment has a magazine sleeve and the zip shoe compartment stores your shoes away from other items.
#62403 adidas® Climacool® 3-Stripes Polo – Climacool® technology provides zonal ventilation with iconic 3-Stripes branding on the right shoulder. The adidas® raised Badge of Sport heat transfer at back yoke and 8,000 stitch embroidery standard imprint promote a quality polo that will get a lot of wear to make a lasting impression.
#32075 Jam Turf Bluetooth® Speaker –This durable and sporty Bluetooth® 2.1 speaker connects wirelessly up to 30 feet away and works with all Bluetooth® enabled devices. The 2200 mAh lithium-ion battery provides up to 8 hours of play time while the waterproof design keeps the music on, even in the heaviest downpour. Includes a built-in carabiner, tee holders and ball marker.
#62447 Rugged 7-in-1 Golf Tool – Sturdy and functional, this is a golfer’s ultimate all-in-one tool. Includes; club cleaner, brush cleaner, screw for shoe spikes, golf club holder, bottle opener, ball marker and divot tool with clip. The great value on this multi-function tool makes it perfect for tournaments.
#62446 Modern Golfer’s Tee Kit – 3-1/4” – A stylish gift accessory kit with all the essentials; a stainless steel divot tool with bottle opener, 5 golf tees and 2 ball markers. Packaged in a 1-color imprinted box with 1-color imprint on the tees and markers, and laser engraving on the divot tool.
Be totally ready for the golf season with our Golf Tournament Checklist and A Dozen Imprints For Your Next Dozen posts on the BIC Graphic NA Blog.
View all our golf items and brands at bicgraphic.com.
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