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Golf Scores Big with Women and Millennials

Market Insight As we reported last year, the U.S. golf industry saw a surge in participation in 2020 due to the coronavirus pandemic. That momentum carried into 2021, with the total number of rounds played across the U.S. increasing about 5% over the prior year and around 20% over recent pre-pandemic years. (1) Gen Z … Continue reading Golf Scores Big with Women and Millennials

Take Care of You Part 2

Back in November 2021, we offered some practical ideas for self-care routines you could add to your life. We found so many great ideas, we just had to share more! Let’s face it – stress isn’t going away. In fact, numerous studies show that we are more stressed than ever, and many people are looking … Continue reading Take Care of You Part 2

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Embrace Your Inner Green – Recycled PET Products

The concept of recycling has been around for thousands of years, but our modern-day understanding of the term emerged in the 1960s and 1970s, spurred on by the environmental movement. (1) The pandemic has heightened awareness of sustainability issues. In a recent survey, 87% of people said that companies should integrate environmental concerns into their … Continue reading Embrace Your Inner Green – Recycled PET Products

Get Your Sales in Shape with Athletic Brands

Athletic activity among Americans has steadily increased since 2013, even gaining 1.6 million participants since just 2017. According to the Physical Activity Council, athletic participation in fitness sports, individual sports, team sports, outdoor sports, etc. is being integrated back into the daily lives of many consumers. (1) We already know there is a lot of … Continue reading Get Your Sales in Shape with Athletic Brands

Get Promo Ready for Game Day

Football is America’s most popular sport – and by a long shot. In a recent Gallup poll, the popularity gap between football and second-place basketball was 26 percentage points. (1) Players and fans can be extremely passionate about their team, which presents a big opportunity for sales of gridiron-related promotional products. Here are our tips … Continue reading Get Promo Ready for Game Day

Score Big by Selling to Tailgaters

Once upon a time tailgating was simply a six-pack and some hot dogs in the stadium parking lot. Fast forward to today and tailgating is its own event – and people are willing to spend big to make their tailgating time memorable. In fact, up to $12 billion is spent on tailgating activities in the … Continue reading Score Big by Selling to Tailgaters

A KOOZIE® Can or Bottle Kooler for Every Activity

Summer and fall provide the perfect weather to spend time outdoors doing all the things you love. Everyone knows how KOOZIE® can koolers make a great tailgating accessory, but did you know there is a KOOZIE® can/bottle kooler for every occasion? Here are some of our best styles matched up with some of our favorite … Continue reading A KOOZIE® Can or Bottle Kooler for Every Activity

What’s New This Month? July 2018

BIC Graphic NA is pleased to announce over 55 new products across nine categories launching in July 2018!  Here are some of our favorite new items:  Writing Instruments Just in time for back to school, the #55882 Spinner Highlighter is sure to be the highlight of your day! This useful tri-hand spinner has green, yellow … Continue reading What’s New This Month? July 2018

Achieve More by Selling to Schools

Specializing in specific industries is one way to grow your promo business, and as one of the largest sectors in the promo industry, education may be a great place to focus. This industry includes more than just schools, colleges and universities. Testing companies, textbook manufacturers, recruiters, tutoring companies, libraries, and school supply distributors are all … Continue reading Achieve More by Selling to Schools