Providing products that spread the message of a worthy cause is one of the most rewarding parts of being in this industry. Promos garner the attention these causes deserve by raising awareness, thanking volunteers or donors, and marketing the organization. Here are some of our strategies for helping spread goodwill while boosting your own sales in the nonprofit vertical market.
Call-to-Awareness
A useful and on-brand promotional item acts as a reminder of a non-profit’s mission and why end users are supporting that cause. Practical and long-lasting promos create community, generate awareness through education, and prompt advocacy or volunteerism. [1] A meaningful imprint on the right item can result in active engagement and fundraising.
#65221 Silicone Awareness Bracelet – Available in a variety of standard or custom colors, a silicone awareness bracelet is a nonprofit staple for showing support. Great for fundraisers or giveaways with screen print standard or deboss imprint for an additional charge.
#30915 256 MB Folding USB 2.0 Flash Drive – Organizations can provide charity details, upcoming events or volunteer information right on this USB. Available in a variety of colors to coordinate with a nonprofit’s branding or cause awareness color.
#31403 Ribbon Badge Holder – This ribbon-shaped badge holder is available in red or pink to coordinate with common awareness campaign colors. Extends up to 30” for quick and convenient badge swiping.
#40259 Heart Stress Ball – Ideal for health-related nonprofit facilities and causes, these stress balls are available with optional britePix® full color imprint to make a message stand out.
Feel Good Giveaways
Day-to-day items that act as a reminder of a nonprofit make great giveaways for this vertical market. Bags and drinkware are always popular, but any item that supporters or potential donors find useful can encourage generosity and raise awareness. Remember that nonprofit giveaways may be sponsored or have a special budget so categories with a typically higher price point (like technology) may not be off-limits. [2]
#15039 Drawstring Backpack – Bags generate more impressions than any other promo item, making them a safe bet for raising nonprofit awareness. [3] This fun and simple backpack is available in 15 different colors and has a large 9” x 9” imprint area.
#55843 Ripple Pen – The unique ripple grip design on this plunger-action pen helps draw attention to your brand message. Available in nine fashionable colors with black hybrid ink.
#45856 Double Wall Acrylic Tumbler – 18 oz. – This tumbler is available in bright, attractive colors with double wall insulation at a great price point. Includes a screw on lid with removable straw and screen print imprint.
#32094 Value Power Bank 2200 mAh – This power bank provides a full charge to most smart phones and devices via USB port with 1.0A output. Includes a micro USB charging cable and is UL certified.
Active for a Cause
Research has shown that activity-driven fundraising can actually attract support. Active events like fun runs/walks, challenging races and golf outings may energize people and motivate prospective donors to give more. [4] Promotional items that are useful during the event can also raise awareness afterwards with every use.
#45190 Value Bottle – 21 oz. – Help participants stay hydrated with this classic bottle perfectly priced for the budget-conscious. Available in a variety of color combinations with screen print imprint.
#61957 KOOZIE® Collapsible Deluxe Golf Event Kit – Ultra 500 – This kit will equip golfers for a fun day on the course while playing for a good cause. Includes imprinted KOOZIE® can kooler, 1 imprinted golf ball, 1 imprinted ball marker and 5 imprinted tees.
#40130 SPF-30 Sunscreen Lotion Pocket Pack – A great idea for any outdoor event, this pocket pack offers protection from the sun for a low cost. The standard two location, 4-color process imprint maximizes the effect of a charitable message.
#26046 Two-tone White Frame Sunglasses – Distribute this classic folding eyewear at an outdoor event to promote a charitable message every time they’re worn. Features UV400 protective lenses and available in nine different colors.
Target Audience
52% of promotional item recipients had a more-favorable opinion of the brand after receiving the promo. [5] Understanding a nonprofit’s challenges and objectives can help align your product suggestions with the ideals of their supporters. A logoed product that reinforces a nonprofit’s mission can help raise funds and remind people why they care every time they use it.
#7244 goingreen™ Stapled Appointment Calendar – With high-quality nature imagery and “think green” living tips each month, this calendar is perfect for nonprofits focused on nature, conservation and sustainability.
#26006 Collapsible Pet Bowl – This cost effective bowl is a great way for animal shelters and rescue organizations to promote their message. Features an easy to clean liner and attached carabiner for easy portability.
#40677 Coloring Book: Made a Difference and Volunteer – Woofie the Volunteer Pooch and friends teach kids that it feels good to help out and volunteer your time to others. CPSIA compliant.
#15856 Colorblock Magnetic Journal – This trendy color block design has a convenient magnetic closure and ribbon bookmark. A natural fit for schools, nonprofit associations and government agencies to promote their cause and good works.
Donor Acknowledgement
People deserve to be recognized for their support, and a high-quality gift can be effective in earning and retaining donors. Nonprofits often have tiers of gifting and people may increase their donation to get to the next level. Be sure donor gifts increase in value to align with the donation level as well as with the nonprofit’s brand. [6]
#20124 Chrome Money Clip – This stylish chrome-plated brass money clip makes a memorable gift for generous donors. Includes laser engraved imprint.
#26087 Cozy Blanket – Help supporters warm up to giving more with this cozy blanket. Features a subtle stripe-like pattern that goes with any décor and embroidered imprint.
#32075 Jam Turf Bluetooth® Speaker – This wireless speaker has a waterproof shell and Bluetooth® 2.1 connectivity that works up to 30 feet away. Includes built-in carabiner, tee holders and ball markers, making this a great gift for generous golf enthusiasts.
#36441 Frost Angular Award – This optical crystal award from JAFFA® offers high design at a lower price point to recognize donors who go above and beyond. Features an elegant deep etch imprint or add britePix® full color for an additional charge.
Check out these ideas for awareness imprints to further impress your nonprofit clients. Visit bicgraphic.com to view more products perfectly suited to the nonprofit vertical market.
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