Koozie Group (previously BIC Graphic North America) has announced the implementation of a KG (Keep It. Give It.) Factor designation, identifying 510 products whose designs lessen environmental impact through longevity. The supplier worked with a third-party, Hanover Research, to conduct an impartial end-user survey to identify KG Factor items as part of Koozie Group’s larger social impact and sustainability commitment.
KG Factor promotional products have a high likelihood of being kept or gifted (i.e., given/passed along), as determined by the end-user survey. Hanover Research included responses from 6,699 men and women ages 18 – 75+ from all fifty states and household incomes. Participants were shown a variety of promotional items from Koozie Group’s assortment and asked questions to determine what they would do if they received the product, why they would take that action and how long they would keep the item. Those that received a minimum score based on these answers were designated as KG Factor products.
“4 out of 5 people would keep or give a KG Factor product because it was useful, functional, durable and attractive. 85% of respondents said they would keep these items until they break. We always want to be sure Koozie Group promotional products align with our high standards for quality, safety and compliance. The KG Factor is a simple way for our Distributors to identify high-quality items that will have longevity in the marketplace.”Melissa Ralston, CMO with Koozie Group
The promotional products supplier began working on the KG Factor project in early 2019 after seeing an increased interest in social responsibility from their employees. As part of their transition to a stand-alone company, Koozie Group established a cross-functional task force of team members who used feedback from their teams, promotional product Distributors and end users to develop a broader social impact and sustainability commitment centered around 4 main areas:
- Fostering diversity and inclusion
- Giving back to employees and community
- Safety and social responsibility
- Environmental stewardship
Each of these areas has a 3-year goal plan to find areas of improvement that will further Koozie Group’s overall vision to leave a positive, lasting impact with the solutions and experiences they deliver.
“The KG Factor is one way we are evolving our product strategy as we know not all products we offer can be made with recycled materials, but we do have more control over their longevity and feel this benefits our customers, the promotional product industry and our communities,” said Ralston. “The KG Factor is part of our continued commitment to environment stewardship and our goal is that 75% of all new products will have the KG Factor and 50% of all items by 2024.”
More details on the KG Factor and Koozie Group’s entire social impact and sustainability program will be available in early January 2021.
©2020 Koozie Group, Clearwater, FL 33760.