Marketing Associate – Marketing – Clearwater, Florida

Today we recognize Annika Larsson for her role as a Marketing Associate.

Annika became a part of the Koozie Group team in April 2021 when she joined the Marketing Department. While no two workdays are the same for her, Annika’s typical job responsibilities include setting up promotions, creating marketing plans, creating/planning marketing collateral, analyzing promotional results, merchandising for sales decks and flyers, and campaign organization/project management. She recently wrapped up the Q3 promotions and the 2022 Gift Guide and is currently working on 2023 marketing plans.

For Annika, the best part of working at Koozie Group is the unity that exists among her co-workers.

“Inclusion is important to me, and as I still have a way to go to work my way up the totem pole, I feel like the people in my department as well as others are willing to take me under their wing and train/educate me in more things to help me grow both professionally and personally,” she said. “I started off working in automotive marketing with close to no knowledge of the promotional products industry, and now I have created relationships with people throughout the organization that have taught me the ins and outs of what we are all about.”

Because of her great appreciation for her co-workers, it’s no surprise that Annika’s favorite People Power is “One Team.”

“I started with sports at the age of 2, so all I have ever known is working in a team environment. Strengths and weaknesses, how to motivate, work ethic, and teamwork,” she said. “If you know me and work with me often, you know that being part of a team is how I work. One of my favorite things about Koozie Group is that we feel like a team, regardless of department or role.”

As for her favorite Koozie Group products, Annika is partial toward the #ICLGEL BIC® Intensity® Clic™ Gel Pen, as well as the #16002 Koozie® Olympus 36-Can Cooler Backpack.


In her spare time, Annika enjoys a variety of outdoor activities, whether it’s spending time with her boyfriend at the beach or soaking up the sun on a boat with friends and family. She also loves to travel and has several upcoming trips planned for this fall to places such as the Bahamas, Rome, and the Austrian Alps.

On a personal note, Annika is a dual citizen of Sweden and the US, having been born in America but raised in Sweden. Attending Ole Miss as a student brought her back to the United States, and she competed as a thrower on the college’s track team. Athletic ability runs in her family, too, as her father competed in shot put in the 1996 Olympics in Atlanta and in the 1992 Olympics in Barcelona.

Thank you, Annika, for the many various marketing functions that you perform to help promote and grow Koozie Group!

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