77% of Product Assortment Designed to Lessen Environmental Impact through Longevity
(January 25, 2023 – Clearwater, FL) Koozie Group announced today that 77% of their product assortment – a total of 1,944 items – has earned the organization’s KG Factor designation, which identifies products whose designs lessen environmental impact through longevity. The company’s goal was to reach the 50% mark by 2024.
Since late 2020, the supplier has been working with a third-party, Hanover Research, to conduct impartial end-user surveys to identify KG Factor items. The initiative is part of Koozie Group’s product strategy as it relates to their social impact and sustainability commitment called Keep It. Give It.
“Our sustainability approach for product development is rooted in longevity,” said Pierre Montaubin, Chief Product and Sustainability Officer. “We know not all products or components can be made from recycled materials, so we are focused on maximizing brand impressions and creating quality, lasting products that don’t end up in a landfill.”
“Four out of five people would keep or give a KG Factor product because it was useful, functional, durable, and attractive. Additionally, 85% of respondents said they would keep these items until they break,” said Melissa Ralston, Chief Revenue Officer with Koozie Group. “The KG Factor gives our distributors a simple way to identify high-quality items that have appeal and longevity in the marketplace.”
Cumulatively, Hanover Research gathered responses from 25,729 men and women ages 18 – 75+ from all 50 states and household incomes. Participants viewed items from Koozie Group’s assortment and answered questions to determine what they would do if they received the product, why they would take that action, and how long they would keep the item. Products that received a minimum score based on these answers received the KG Factor designation.
The promotional products supplier began working on the KG Factor project after seeing increased interest in social responsibility from their employees.
“The KG Factor is one way we have evolved the way we do business to benefit our people, customers, communities, and the promotional products industry,” said Montaubin. “We’re thrilled to have met our goal well ahead of schedule, and the KG Factor project has been a springboard for other sustainability and social impact efforts such as Forest Stewardship Council® (FSC®) and Sustainable Forestry Initiative® (SFI®) certification for our facilities, Fair Labor Association participation, as well as minimizing our carbon footprint throughout the supply chain. Our teams are excited for the next chapter in this journey.”
All KG Factor items can be easily found from the company’s homepage at kooziegroup.com and are identified with the KG Factor icon on applicable product pages. KG Factor items are also identified in Koozie Group’s marketing materials.
More information on the entire Keep it. Give it. program can be found in the social impact and sustainability commitment annual report, available HERE.