We’re always happy to start the new year off right by attending the ASI Show in Orlando and the PPAI Expo in Las Vegas, and this year was no exception! In fact, our excitement reached new levels in 2024 following our recent integration with IMAGEN Brands. Because of this alignment, trade show attendees were able to see the combined IMAGEN Brands™ and Koozie Group® portfolio under one roof, discover what’s new, and learn how we’re bringing our customers the best of both worlds in 2024.
Here are some of our highlights and top products from this year’s shows.
Delightful Displays
Our eye-catching displays really made an impact on booth visitors, particularly the full-color and umbrella areas. Full-color imprints are sweet, and the variety on display charmed and intrigued customers as they tried to figure out the decoration method. Distributors were excited to learn that full color is the standard imprint on a growing number of products, including several Koozie®-branded drinkware items and 14 Koozie® can coolers. Suspended Shed Rain™ umbrellas, meanwhile, stopped some customers in their tracks as they walked by our booth. The presentation allowed visitors to easily learn about all the standout features from this leading retail brand partner.
So, What’s New?
The #FCLGEL BIC® Ferocity Clic™ Gel Pen made its debut at the shows. This BIC®- branded pen impressed with its slim profile, metal clip, and fast-drying gel, which especially appeals to left-handers.
Another new product that caught distributors’ eyes was the #46439 Silipint® Humbler – 32 oz., which is launching in February. Made from 100% food-grade silicone, this tumbler with a handle (hence the name “Humbler”) comes with a straw, flip-top lid, and sturdy, ergonomic handle that is easy to grip, grab, and go.
A perfect accessory for the Humbler and any other large-handled tumblers is the #16253 Koozie® Boho Water Bottle Pouch. Made from RPET materials, this pouch features a main compartment that can fit almost all mobile phones, a front zippered pocket, a side loop, two interior card slots, and a key fob. It’s the perfect on-the-go companion to keep all your essentials together.
What Else Stood Out?
Sustainability is no longer a buzzy trend; customers demand it as a standard way of doing business. We were happy to talk about our carbon neutral certification and introduced several new products made from recycled materials, including two tumblers made with 90% recycled stainless steel and sporting 100% recycled plastic lids. We also had the chance to educate customers by using a visual display that broke down each step of the recycled materials process.
Technology products also produced a spark of interest from customers. One item that really shone brightly (literally and figuratively) was the #32476F SCX Design™ Full Color Illuminated Power Bank Slim 5000 mAh. This power bank includes both a full-color and laser-engraved imprint, a soft-touch rubber finish, and a 3-in-1 RPET charging cable. Distributors were full of ideas when they learned that they can now get a free spec sample of the cover to show to potential customers.
Other popular Koozie Group® products included our 40 oz. drinkware items, bags (particularly the Atchison® All-Around collection and the #16254 KAPSTON® Town Square Crossbody Fanny Pack), and plush items. The #CT838 Shorties Flamingo and Goat plushies we gave away to those who stopped by our booth were also a huge hit! And we felt good sending them home to new owners knowing that all our plush is CPSIA rated 0+.
While the trade shows may be over, you can always find all the great products and services we offer any time at www.kooziegroup.com! Finally, we wanted to say thank you to everyone who stopped by our booth at the shows. We greatly enjoyed chatting with you, and we look forward to seeing you all again next year!
