This year marks the 45th anniversary of the birth of the Koozie® brand. With humble beginnings, the beverage insulator that started it all would become a household name and eventually inspire the creation of high-performing drinkware and outdoor gear. With summer here, it’s time to whoop it up with Koozie® Olympus coolers! The pandemic was … Continue reading Let’s Celebrate Performance – Koozie® Olympus Coolers
4 Practical Tips for Social Media Success from a Viral TikTok Star
For better or worse, social media can quickly catapult a product, company, or person into the public spotlight literally overnight. When our BIC® Intensity® Clic™ Gel Pen (ICLGEL) went viral on TikTok, we experienced that impact firsthand. We invited Sam Hart (@thesam_show) to visit Koozie Group® headquarters recently, and she offered some practical advice on … Continue reading 4 Practical Tips for Social Media Success from a Viral TikTok Star
Straight to the Point: Happy National Ballpoint Pen Day!
Today we’re celebrating National Ballpoint Pen Day! And in our opinion, this humble invention deserves a special day because ballpoints have completely changed the way people experience ink. The iconic #RS BIC® Round Stic® Pen is one of the most recognizable ballpoints in the world. While using a “ball point” in writing instruments has been around since the … Continue reading Straight to the Point: Happy National Ballpoint Pen Day!
Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
We recently hosted Sam Hart (@thesam_show) at our Florida facilities. Hart posted a TikTok about our BIC® Intensity® Clic™ Gel Pen (ICLGEL) that went viral, with over 10 million views to date. If you missed the buzz, you can read the story here. Hart initially stumbled upon the ICLGEL when signing the lease for … Continue reading Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
Final Call: Snag These Deals Before They Vanish!
As the first half of 2024 winds down, it’s not too late to take advantage of these great specials that expire soon! Free Freight on Writing Instruments What makes best-selling Koozie Group® writing instruments even better? Free standard shipping! Most products from the BIC®, Souvenir®, Good Value™, and Dri Mark® brands are eligible, so you … Continue reading Final Call: Snag These Deals Before They Vanish!
From TikTok to Factory Floor
Meet Sam Hart, the ‘Pen-fluencer’ Behind the BIC® Intensity® Clic™ Gel Pen Viral Moment When Sam Hart (@thesam_show) posted a TikTok about her favorite pen, the BIC® Intensity® Clic™ Gel Pen (Item #ICLGEL), she didn’t expect over 10 million views. On a recent visit to Koozie Group® headquarters, Hart said, “My videos are hit or … Continue reading From TikTok to Factory Floor