If writing is your thing, then June 10th's unique holiday is for you - it's National Ballpoint Pen Day! And in our opinion, this humble invention deserves a special day because ballpoints have completely changed the way people experience ink. While using a "ball point" in writing instruments has been around since the late 19th … Continue reading Straight to the Point: Happy National Ballpoint Pen Day!
Promo professionals have experienced their share of challenges in recent years when it comes to goods and materials produced overseas. First there was dealing with unpredictable pricing due to tariff changes, and now COVID-19 has caused disruptions that are shifting global supply chains. According to Forbes, the increased interest in reshoring has accelerated more since … Continue reading USA-Made is Back in a Big Way
BIC Graphic NA has launched three different promotions to help distributors boost sales through the end of the year. The promotional products supplier is also permitting the offers to be combined for the first time ever, resulting in up to $5,300 in savings. The special Q4 promotions are valid through December 31, 2020 and include: … Continue reading BIC Graphic NA Launches 3 New Combinable Promotions Offering Distributors up to $5,300 in Savings
According to the latest ASI Global Ad Impressions Study, promotional writing instruments generate up to 3,000 impressions throughout their lifetime. Plus, those pens are kept an average of 9 months, which is some serious promo power. In products like the #CSANTI BIC® PrevaGuard™ Clic Stic® Pen an EPA-registered antimicrobial additive is molded directly into the … Continue reading A Case for: BIC® PrevaGuard™ Clic Stic® Pens
Knowing more about the different promotional products categories is one way to set yourself up for success. Offering a diverse range of products can help you reach new audiences, appeal to different vertical markets and help grow your business. Check out these articles on some of the top-selling product categories, and enhance your promo expertise … Continue reading Promotional Products 101: The Basics
BIC Graphic NA PrevaGuard™ products have an added layer of defense against harmful microbes like bacteria, mold and mildew.
Our world of increased connectivity is great - especially now, when people aren’t getting together in person. In addition to providing multiple ways to communicate one-on-one, digital mediums now give businesses more opportunities than ever to get exposure for their brands. While connectivity is good, increased visibility also means that sometimes people tune things out. … Continue reading 10 Creative and Unique Promotional Product Ideas to Impress (even while social distancing)
Everyone is doing their part to mitigate the spread of the Coronavirus pandemic leading to social distancing, canceling events and staying at home. These actions are necessary but also threaten small businesses due to the loss of foot traffic. And in the US, small businesses are a big deal. According to the U.S. Small Business … Continue reading How You Can Help Small Businesses Right Now
We all know the numbers. With a cost per impression of less than 1/10th of a cent, customized pens are the promos that offer the best value. (1) But does the imprint on a writing instrument really leave a lasting impression? Absolutely! Promo pens are powerful because they can express a brand’s unique style and … Continue reading These Customized Pens Leave a Permanent Impression
Customized pens have been a long-standing favorite among businesses looking to boost their brands. In fact, writing instruments accounted for more than $1.5 billion of total promo industry sales in 2018 – behind only wearables and drinkware. (1) But with promotional writing instruments generating 3,000 impressions throughout their lifetime, clients want options to find the … Continue reading Write Your Story with the Right Souvenir® Pen