Having a well-defined brand helps businesses connect with customers and gain their trust. It is more than a product, service, logo, tagline or social media presence; the brand is what leaves a lasting impression. Marketing thought-leader Seth Godin may have said it best: A brand is a set of expectations, memories, stories, and relationships that, … Continue reading How to Build a Successful Brand Strategy (Template Included)
How to Build Brand Recognition
Every business wants to be thought of first when it comes to consumers making purchasing decisions. One way to stand out from the competition is to build brand recognition. In fact, according to the marketing experts at HubSpot: This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase … Continue reading How to Build Brand Recognition
How to be a Promo Powerhouse
As a distributor, you know the benefits of using promotional products to market a business. In fact, 85% of promo recipients recall the advertiser and promotional products are the most highly regarded form of advertising. (1) In addition to providing effective promotional items for your clients, sharing your creative expertise can help you become a … Continue reading How to be a Promo Powerhouse