Meet Sam Hart, the ‘Pen-fluencer’ Behind the BIC® Intensity® Clic™ Gel Pen Viral Moment When Sam Hart (@thesam_show) posted a TikTok about her favorite pen, the BIC® Intensity® Clic™ Gel Pen (Item #ICLGEL), she didn’t expect over 10 million views. On a recent visit to Koozie Group® headquarters, Hart said, “My videos are hit or … Continue reading From TikTok to Factory Floor
Three Ways to Keep It Chill This Summer with Koozie® Drinkware
In April, the Koozie® Brand celebrated its 44th birthday. We could have rested on the success of the OG beverage insulator that started it all back in 1979, but that’s not our style. We like spreading positive vibes, and that means our drinkware collection has expanded over the years to fit all your chillin’ needs. … Continue reading Three Ways to Keep It Chill This Summer with Koozie® Drinkware
Happy 44th Birthday, Koozie® Brand!
The Original Chill® It was 1979, and McDonald’s had just introduced its first national Happy Meal® with a circus wagon theme. You might be surprised to know that corporate executives weren’t immediately sold on offering “food and fun in a box,” but, boy, did it sure stand the test of time. Meanwhile, on a construction … Continue reading Happy 44th Birthday, Koozie® Brand!
Golf Scores Big with Women and Millennials
Market Insight As we reported last year, the U.S. golf industry saw a surge in participation in 2020 due to the coronavirus pandemic. That momentum carried into 2021, with the total number of rounds played across the U.S. increasing about 5% over the prior year and around 20% over recent pre-pandemic years. (1) Gen Z … Continue reading Golf Scores Big with Women and Millennials