BIC Graphic continues its rapid pace of new product development with an expansion of its Outdoor product category—just in time for summer promotions.
BIC Graphic is further expanding its Cool Vibes Sunglasses collection offering a full color imprint on bows/ear pieces and lenses, and introducing a Bamboo material ear piece (#26052) with laser engraving for an upscale look.
BIC Graphic is also adding some excitement to its broad range of folding, camp-style chairs. Their best selling Captain Chair #45009C is now available in the latest Mossy Oak® Break UP Country fabric. Two more new styles include the #26007 Premium Mesh Chair and the super comfortable #26042 Mesh Adirondack Chair—great for lounging at the beach or around a camp fire.
The latest trend information from outdoor furniture retailers show that “consumers are looking for outdoor furniture that emphasizes comfort in a small package, versatility and, on top of that, good looks.” (Quoted from SNews Outdoor, September 15, 2015 “Outdoor Retail Gear Trends: 2016 Camp Furniture.”) The article goes on to discuss that lightweight camp chairs with a little more comfort, such as padded head rests, foot rests, cup holders and magazine pockets are gaining popularity in retail.
For more new products perfect for summer selling, visit bicgraphic.com.
~Margit Fawbush
