BIC Graphic continues its rapid pace of new product development with an expansion of its Outdoor product category—just in time for summer promotions.

#26052 Cool Vibes Sunglasses

BIC Graphic is further expanding its Cool Vibes Sunglasses collection offering a full color imprint on bows/ear pieces and lenses, and introducing a Bamboo material ear piece (#26052) with laser engraving for an upscale look.

BIC Graphic is also adding some excitement to its broad range of folding, camp-style chairs. Their best selling Captain Chair #45009C is now available in the latest Mossy Oak® Break UP Country fabric. Two more new styles include the #26007 Premium Mesh Chair and the super comfortable #26042 Mesh Adirondack Chair—great for lounging at the beach or around a camp fire.

The latest trend information from outdoor furniture retailers show that “consumers are looking for outdoor furniture that emphasizes comfort in a small package, versatility and, on top of that, good looks.” (Quoted from SNews Outdoor, September 15, 2015 “Outdoor Retail Gear Trends: 2016 Camp Furniture.”) The article goes on to discuss that lightweight camp chairs with a little more comfort, such as padded head rests, foot rests, cup holders and magazine pockets are gaining popularity in retail.

For more new products perfect for summer selling, visit

~Margit Fawbush


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