It seems like the school year just ended, but we’re already thinking Back to School shopping and promotions. We looked at trends to see what students are going to want to carry around with them when Fall comes and have identified a few items beyond the usual shopping list.
Rucks
ack styling in backpacks is hot – both in retail and high-end luggage, the drawstring closure with flap is everywhere.
Backpacks with extra functionality like 
earbud holes, side pockets for water bottles, extra handles for easy clip-on storage, etc are highly sought after.
Organizers help keep tech gadgets in place as well as make-up and other school supplies. A great idea for students who have a lot of small odds and ends to keep up with.
COCOON(TM) GRID-IT(TM) Organizer
Clip it on! Carabiners are popular – water bottles with drink through lids and attached carabiners for clip on storage options are great for athletes and mobile hydrators alike.
These keyholders are popular – everyone loves the brightly colored straps and attach more than keys. USBs, keychains, hand sanitizers, keycards, and more get hooked on and carried around.
Looking for an upgraded lunch tote? Bento boxes are all the rage, but yo
u need a horizontal tote with an external water bottle pocket to make them work. Check out the KOOZIE® Swirl Lunch Tote and help them keep food fresh and ready to eat.
For more Back to School ideas, check out the BIG IDEAS Summer Flyer. Or take a look at the Education Vertical Markets brochure – available in branded and unbranded versions on both the US and Canadian BIC Graphic NA websites.
~Margit Fawbush
