It’s no secret that insurance is big business in the United States. In fact, US insurance industry net premiums written in 2017 totaled $1.2 trillion and the US insurance industry employed 2.6 million people in 2016. [1] Promotional products are used heavily by this industry and with that kind of budget and workforce, this is one of the largest promo opportunities the US economy has to offer.
But not all insurance promotions are alike. Depending on the kind of coverage being promoted the appropriate product and message will change. We put together ideas for different insurance sectors to help you choose the right promotion for your client.
Health Insurance Companies
Over 90% of Americans had health insurance in 2017[2]. As one of the most common forms of insurance, the promotional opportunities in this market are plentiful. There are also several approaches to marketing health insurance, whether it’s promoting preventative care and wellness or promoting risk management through actions like avoiding smoking and junk foods.
Auto Insurance Companies
About 83% of drivers are insured. [3] While we wish that number was higher, there is a huge market in automotive insurance. With such a broad audience there is plenty of room to get creative with promos that will make a lasting impression with the wide range of end users. Items that encourage preparedness and help during roadside emergencies are also a natural fit for this sector.
Home Insurance Companies
About 1 in 15 insured homes have a claim each year. [4]Home insurance is a necessary part of homeownership, so home insurers will continue to build self-promotion dollars into their marketing budgets to stand out from the competition. Targeting these companies and earning their business could mean repeat orders for years to come.
Life Insurance Companies
84% of Americans would agree most people need life insurance. [5] Life insurance proceeds offer beneficiaries a source of cash to pay the deceased’s debts, funeral expenses, and income or estate taxes. Promotions for life insurance should promote a feeling of security and comfort. With 48% of life insurance purchasers buying directly from an agent, promotional items are a great way to ensure that agent’s name and business stay top-of-mind. [6]
Sticky Notes™ are an ideal solution for insurance companies who
Financial Insurance Companies
Financial Insurance is no small part of the industry. In fact, the largest insurance business in the nation is a financial insurance company. [7]This practice is used by some of the largest corporations in the world to protect themselves against risks so there is plenty of opportunity for promotional sales to these businesses.
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Visit bicgraphic.com for even more promotional items suited perfectly to the Insurance vertical market and to check out our complete Vertical Markets Guide. KOOZIE® is a registered trademark of BIC Graphic NA.