Athletic activity among Americans has steadily increased since 2013, even gaining 1.6 million participants since just 2017. According to the Physical Activity Council, athletic participation in fitness sports, individual sports, team sports, outdoor sports, etc. is being integrated back into the daily lives of many consumers. (1)

We already know there is a lot of potential in the fitness vertical market, but athletic-focused brands can deliver on-trend promotional items to any industry and market sector. With the best brands in the business, BIC Graphic NA is your resource for promos from athletic brands your clients will love.

Here are some of our favorite athletic brands that offer promotional products for fitness-focused end users:


Nike delivers cutting-edge products, experiences and services to inspire athletes, and the iconic Nike® Swoosh® is recognized worldwide. The company’s pioneering spirit permeates all of its products, from those famous shoes to apparel and accessories. Nike strives to use the power of sport to move the world forward and believes in a fair, sustainable future – one where everyone thrives on a healthy planet and level playing field. (1)

#62198 Nike® Sport Gym Sack Std Serv | #62467 Nike® Roshe G. Golf Shoe


Osprey offers innovative, high performance gear that reflects a love of adventure and devotion to the outdoors. The Osprey® brand’s expertise in designing backpacks that fit every shape, size and gender dates back to 1974 when the founder, Mike Pfotenhauer, first began designing custom packs for mountaineers headed to the Sierra.(2) The company’s long-standing dedication to adventure is what makes this brand beloved by hikers, backpackers, climbers, skiers, trail runners, mountain bikers and other outdoor athletes.

#16069 Osprey® Daylite | #16070 Osprey® Daylite Plus


adidas believes that through sport, they have the power to change lives. Every year adidas® produces over 900 million sports and sports lifestyle products focused on its core competencies in footwear, accessories and apparel. Their bags and backpacks are a functional, comfortable and stylish way to keep essential items stored securely and always in reach – while boasting the 3-Stripes® pride. (3)

#62401 adidas® Rucksack Backpack
“adidas”, “Climacool”, the 3-Stripes, the 3-Bars logo and  the Badge of Sport logo are registered trademarks of the adidas Group, used with permission.

Cool Gear

Cool Gear creates innovative products that promote a healthier and happier you. Their talented designers have over 20 years of experience making the everyday more colorful and creating unique hydration solutions that reflect current athletic trends. Cool Gear designs help you stay hydrated to up your performance from the gym to your desk. (4)

#46041 Cool Gear® Shaker Bottle – 24 oz. | #45642 Cool Gear® Salad To Go

Sweaty Bands

Sweaty Bands brand headbands stay in place – whether you’re running a marathon or running errands. Designed with velvet-lining and elastic in the back to ensure non-slip wear, Sweaty Bands brand headbands are available in an amazing assortment of vibrant styles for colorful athletes who want to work out in style. (5)

#41031 Sweaty Bands® Headbands


O2 COOL specializes in cooling and hydration solutions that appeal to active consumers. They are the industry leader in innovative, multi-functional products that keep users cool and hydrated while on the move. From battery-operated fans to misting fans and drink bottles, O2COOL® products keep athletes cool and looking good. (6)

#26062 O2COOL® Carabiner Misting Fan | #46079 O2COOL® Arcticsqueeze™ Classic


With over 30 million players in the U.S., you can be sure requests for golf promos will be rolling in as peak season approaches. Americans spend over $5 billion a year on golf equipment and are loyal to the brands they know and love. (7) Providing promo options from well-known golf brands is a great way for end users to promote their brand message both on the course and after the round.



Visit to learn more about all our partner and proprietary brands and view even more promotions with athletic appeal.

© 2019 BIC Graphic NA, Clearwater, FL 33760


Leave a Reply