Trend awareness is a skill that can help you become your client’s go-to source for what is popular and will get their brand noticed. Plus, if your business is one that knows what’s popular with end users that is one more way you can stand out from the competition.

Here are the latest trends heating up the promo industry for summer ’19.

Calming Tones

In our fast-paced digital world, dreamy colors and soothing atmospheres remind people to enjoy the world around them. A toned-down palette evokes a sense of balance and connection to a more natural environment. (1)


#32334 myCharge® GOBIG 6000 mAh – The myCharge® GOBIG has a soft-feel finish and carrying leash with a 6000 mAh battery that can charge most devices up to 3 times.
#46255 Calming Mug – 15 oz. – With a warm color palette and contemporary shape, your logo will make a lasting impression on this stylish mug. Features a screen print imprint on a glossy exterior with solid dip accent at the base.
#32312 Candlelight Bluetooth® Speaker – Set a peaceful mood with this candlelight Bluetooth® speaker that delivers 1-3 hours of playtime and has a colorful light mode.
GDH100 ComfortWash™ by Hanes Garment Dyed Short Sleeve Tee  – Made from 100% American grown cotton for no-shrink comfort, wash after wash. The proprietary ComfortWash process ensures no dye migration for consistent color in trendy tones with vintage-washed, lived-in softness. Features shoulder-to-shoulder tape for added durability and double-needle, cover-seamed neck with lay flat collar to keep its shape.

Outdoors in Style

Spending time in the great outdoors no longer means giving up style. Tough-but-trendy gear with personality appeals to the growing number of people who just can’t wait to get outside. (2)


#16069 Osprey® Daylite – This backpack is wildly popular in retail with its simplicity, durability, comfortable carry and price. Perfect for everyday use, traveling or a day hike to your favorite spot.
#21255 Koozie® Kamp Knife – This knife features a sharp 3″ stainless steel back wtih a sleek black oxide coating, plus a bright LED rechargeable flashlight. Perfect for your next camping or outdoor adventure.
#26127 Koozie® Kamp Hammock – The strong, nautical grade nylon on this hammock can hold 500 lbs. but is also compact and lightweight enough to make it perfect for backpacking. Each end of the hammock is equipped with a carabiner and tree-friendly straps for securing to hard surfaces. The attached imprinted pouch can hold valuables while in use and also stows the hammock for easy transport.
#CB1012 Champion® Packable Jacket – This all weather outerwear is perfect for fair to stormy weather with a lightweight polyester micro poplin that is water- and wind-resistant. A best seller that boasts design features to help keep the elements out and packs into a hidden front zip pocket for convenient, easy storage.

Neon Glow

Neon signals a certain kind of confidence and is eye-catching without being too busy. Bright colors spark a retro nostalgia and bring high-level energy to any brand. (3)


#62496 Zero Friction Spectra® Matte Finish – Color – These golf balls are made with a large, super-fast core and soft durable color for more speed and distance on the course. The fluorescent color provides for added visibility.
#32322 3-in-1 Keychain USB Charging Cable – A multi-function USB cable with a lightning, micro USB and USB-C connector for compatibility with most power banks and Bluetooth® devices. The cable supports charging or data-transfer and comes on an attached keyring for convenience.
#46256 Koozie® Glow-in-the-Dark Can Kooler – This fun can kooler is perfect for late-night parties, around the campfire and every celebration. Just leave it in the light for 15 minutes, then watch it glow in the dark!
#55988 Souvenir® Lark Highlighter – This exclusive two-piece highlighter makes it easy to mark up documents in style. The wide body has a notched barrel and swirl grip for comfort. Gray accents, the fun repeating tone-on-tone swirl and debossed Souvenir® icon add to the elevated features that make this highlighter a true standout.

Eco Every Day

People are more aware than ever that small changes in daily life can have a larger impact on the environment as a whole. Whether supporting brands with innovative eco-initiatives or finding alternatives to single-use plastic, thinking green has hit the mainstream. (4)


#16062 Woodchuck Cedar Classic Wood Journal – This journal is handcrafted from real wood with your imprint laser-engraved into the cover for a lasting and distinct finish. Includes 88 sheets, 176 pages and a custom page marker with the Woodchuck logo engraved on the back. One tree will even be planted for every product purchased.
#32311 Marley Positive Vibrations Bluetooth® Headphones – With big drivers, soft ear cushions and precision sound, these wireless over-ear headphones are a modern lifestyle essential. Featuring a 40mm dynamic driver with aluminum ear cups, 10-12 hour battery life, and constructed from recycled aluminum and FSC® certified wood.
#A1973 Alternative® Eco Crew Tee – Crafted from signature Eco-Jersey™ triblend, this tee offers a well-worn vintage look with natural softness and heathered feel. The perfect go-to tee made of organic and recycled materials for comfortable, everyday wear.
#51029 Metal Straw in Pouch – Bring your own reusable straw and do your part in protecting oceans from plastic litter. This stainless steel straw with silicone tip has a laser engraved imprint and comes complete with a cleaning brush and carry pouch.


Up to 75% of social media users make style-related purchases on their favorite sites. Items that are fun, quirky, edgy and bold are becoming more mainstream as social media reshapes our idea of what it means to be photo-worthy. (5)


#55944  Souvenir Tux Pen – The Tux Pen is a metal pen featuring a unique tone-on-tone crosshatch pattern to perfectly compliment your clients’ distinctive brands. The smooth twist-action, elevated InstaGlide® hybrid ink and color-coordinated accents make this a statement writing instrument that is sure to impress. Available with screen print or laser-engraved imprint.
#16025 Metallic Dots Notebook – The paper cover of this 80 sheet notebook is accented by a trendy metallic pattern that catches the eye while showcasing the imprint.
#A9573C Alternative® Adrian Stars Hoodie – This classic women’s zip-up hoodie is crafted from super soft Eco-Fleece in a flattering, slim silhouette. A great basic with exposed zipper, split kangaroo pocket and natural drawcords for a timeless look containing sustainable organic and recycled materials.
#46238 Silipint™ Straight Up Pint Glass – 16 oz. – This colorful, versatile pint glass is made of 100% silicone material that will not break, crack, chip, fade or scratch plus insulates both hot and cold beverages. A colorful way to promote school spirit at outdoor events and tailgates without the fear of breakage.


Modern travelers are avoiding one-size-fits-all vacations and instead opting for immersive experiences on their own terms. Even though explorers are being more adventurous, items that don’t sacrifice style and help keep them connected are still packing list must-haves. (6)


#32233 SKROSS® Pro Light – World – This unique, compact 3-pole adapter can be used in over 200 countries on all continents to connect 2-pole and 3-pole devices. Includes 1-color pad imprint, top piece, bottom adapter and instructions.
#16053 KAPSTON™ Pierce Passport Wallet – Carry this convenient wallet on your next trip to keep important documents safe. This exclusive modern design features a zippered closure, ID and passport windows, card slots, pen loop, zippered front pocket and slip pocket on the back side.
#16056 KAPSTON™ Stratford 22” Garment Duffel – This unique, multi-function duffel has a built-in garment bag compartment to simplify your next business trip. Features a main zippered compartment, front zippered pocket, side slip pockets, top carry handles and a padded, adjustable shoulder strap.
#32331 COBY® True Wireless Earbuds – These earbuds are sleek, stylish and compatible with most airpod case accessories. Includes audio call alert, noise isolation, a built-in mic, and secure-fit fins to provide up to 5 hours of music and talk time.

Feeling Blue

For more than 75 years blue has been the most preferred color in the world, but new research suggests our positive associations are what make us swoon for sapphire hues. With fresh takes on every shade popping up in unexpected applications, blue is definitely the new black. (7)


#16067 KAPSTON™ Pierce Dopp Kit – This modern toiletry bag is great for carrying all the essentials needed when traveling, whether for a weekend getaway or long excursion. The zippered main compartment has a lined interior and the added zippered front pocket and leatherette carry handle add a touch of style.
#36891 Color Peak Award – Recognize peak performers with eye-catching and elegant crystal, complete with a pop of color at the top of this freestanding award.
#32337 Three Nook Desk Organizer – This three-compartment desk organizer contains matching binder clips, paper clips and push pins in clear swivel compartments. The compact design is the perfect size for any desk.
#G3258 Gear for Sports® Fireside Polo – A polo so soft it wears like your favorite tee and looks good tucked in or out. The burnout dye process on the jersey material creates a subtle heather, setting this polo apart from the rest. The self-fabric collar with collar stand and dyed-to match-buttons complete the neat look of this easy-wearing polo.

Visit to find more great products that align with today’s hottest trends.

Koozie® is a registered trademark of BIC Graphic NA. Apparel is not available in Canada. ©2019 BIC Graphic North America, Clearwater, FL.

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