On July 1st, 2019, we announced a partnership with HanesBrands apparel, and a varied assortment of popular styles from Champion®, Gear for Sports®, ComfortWash , Alternative® and Hanes® are now available at Koozie Group, your one-stop promotional product shop!

We’ve outlined everything you need to know about each of these exciting brands including the ideal target audience and vertical markets for each. But first, why should you order HanesBrands apparel through Koozie Group?

  • Carefully curated selection of HanesBrands best-sellers
  • Exclusive styles from Champion®  and Gear for Sports®
  • Simple pricing strategy
  • Centralized shipping
  • HanesBrands approved printers ensure high-quality imprints best suited for each item

Read on for a detailed breakdown on all these exciting retail brands!


Champion® is authentic athleticwear. Over the last 100 years, Champion® has transcended the field, the gym, the studio and the street, and dares everyone to be a Champion.

Established in Rochester, New York in 1919, the Champion® brand has a unique heritage as an originator and innovator of men’s and women’s athletic apparel. Champion has pioneered some of the most important innovations in the category, such as Reverse Weave® sweatshirts, mesh practice uniforms and sports bras. The brand has an authentic sports heritage and is still at the forefront of technical innovation and style.

Why Champion®:

  • Performance features that enhance activities with lasting comfort
  • Winning loyal customers since 1919 with some of the most important innovations in athletic apparel
  • Year-round best-sellers from moisture-wicking fabrics to cozy fleece
  • Trending #1 in social engagement and likes per post among +50 leading apparel brands and retailers

Target Audience:

  • Teams
  • Athletes
  • Streetwear influencers
  • Gen Z through Gen X

Top Vertical Markets:

  • Health & Fitness
  • Entertainment
  • Education & Collegiate
  • Retail

Gear for Sports®

With an emphasis on innovative garments and decoration options, Gear for Sports® provides fashion basics at competitive price points.

Spanning more than 40 years, Gear for Sports® has established a tradition
of providing value-oriented, innovative lifestyle apparel. Whether signifying
memories of journeys to faraway places or symbolizing one’s loyalty and pride
for their alma mater, no one has done it better than Gear for Sports®.

Why Gear for Sports®:

  • Value-oriented innovative lifestyle apparel
  • Better basics
  • Eye-catching fabrics
  • Ideal assortment for professionals
  • History of popularity in the corporate channel

#G1093 Gear for Sports® Big Cotton Hood

#G1499 Gear for Sports® Big Cotton Pant

#G7329 Gear for Sports® Women’s Mia V-Neck Tee

Target Audience:

  • Young adults to retired travelers
  • Activity to relaxation seekers
  • Traditional to trendy and everything in between

Top Vertical Markets:

  • Hospitality
  • Education & Collegiate
  • Business Services


ComfortWash offers tees that feel as good as they look and fleece you can live in every day for comfort with plenty of character.

A fresh take on garment dyed tees and fleece with a focus on softness, color and printability is the cornerstone of ComfortWash design. Taking the most popular retail styles and colors with the lived-in look that the whole world loves created using American grown, ring spun cotton. ComfortWash™ is the collection your clients have been waiting for from the brand they know and trust.

Why ComfortWash™:

  • On-trend tones with vintage-washed softness to immediately become customers’ favorites
  • Made with US grown, ring-spun cotton that is enzyme washed for ultimate softness right out of the box
  • Proprietary dye process keeps the color of the garment intact, maintaining the integrity of color and clarity
  • No shrink garments for the perfect fit, wash after wash

#GDH250 ComfortWash™ by Hanes Garment Dyed Long Sleeve w/Pocket

#GDH100 ComfortWash™ by Hanes Garment Dyed Short Sleeve Tee

#GDH200 ComfortWash™ by Hanes Garment Dyed Long Sleeve Tee

Target Audience:

  • Laid-back trendsetters
  • Fashionable comfort-seekers

Top Vertical Markets:

  • Hospitality
  • Cause awareness
  • Retail
  • Government


Designed with purpose and mindful of impact, Alternative® puts fabric fist, sourcing the finest fibers and developing custom blends. Incorporating organic and recycled materials whenever possible.

Soft. Simple. Sustainable. Since 1995, Alternative® has set out to re-create the soft, lived-in look and feel of your favorite vintage tee. Innovating from thread to finish, our
assortment includes timeless, authentically worn-in styles that people want to
wear today and tomorrow. Alternative® creates wardrobe staples with modern
silhouettes, balancing simplicity and style.

Why Alternative®:

  • Marrying of core fabrications, timeless silhouettes and vintage soft printing
  • Alternative® is a leader in sustainability and socially conscious clothing.
  • Clients can imprint their brand message on the same Alternative® styles sold in better department stores & boutiques worldwide

#A5054 Alternative® Backstage Tank

#A9575 Alternative® The Champ Sweatshirt

#A5103 Alternative® Keeper Ringer Tee

Target Audience:

  • Gen Z through Gen X
  • Seekers of timeless style
  • Eco-fashionistas

Top Vertical Markets:

  • Festivals / Events
  • Breweries
  • Religion
  • Restaurants


As the industry leader in casualwear, Hanes® has been America’s first name in comfortable clothing since 1901.

Hanes® keeps families comfortable as America’s #1 basic apparel brand. In fact, 9 out of 10 households in the U.S. trust the Hanes® brand to deliver quality clothing with innovative technology that is designed for all day comfort. From introducing the first T-shirt designed for imprinting to collaborations with some of the biggest names in fashion, Hanes® is a legendary brand that builds brand equity. (Available Sept. 1st)

Why Hanes®:

  • Power of the Brand: #1 basic apparel brand and continues to grow
  • Hanes® products are found in more than 90% of households in the U.S.
  • Customers trust the Hanes brand to deliver comfortable, quality apparel
  • Industry leader introducing creative ideas like Tagless® tees, ComfortSoft® waistbands, and FreshIQ™ advanced odor protection

#055P Hanes® Men’s X-Temp® Pique Polo

#42V0 Hanes® Women’s X-Temp® Short Sleeve V-Neck T-Shirt

#5286C Hanes® ComfortSoft® Long Sleeve Crew T-Shirt (colors)

Target Audience:

  • Price conscious
  • Traditional and casual
  • Active kids to relaxed retirees

Top Vertical Markets

  • Government
  • Food & Beverage
  • Insurance
  • Retail

Be sure to check out the entire assortment of HanesBrands styles at kooziegroup.com, including exclusive items from Champion® and Gear for Sports® that you can’t find anywhere else!

©2019 BIC Graphic North America, updated ©2021 Koozie Group, Clearwater, FL.

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