As summer winds down, it’s time to get ready for tailgate season! Since 73% of tailgaters will spend more than $200 on supplies this season, distributors have a big opportunity to throw their promo in the ring to get some tailgating attention – and dollars. (1)

These brands will bring the fun to any tailgate party with high-quality promos that are sure to be used long after the playoffs. Here are just a few of the brand we are getting fired up about this tailgating season.

Cap America

Cap America has been family-owned and operated since 1985 with the mission of providing quality headwear to the world. Top off any tailgate outfit with a stylish cap or beanie that shows off team pride in style.


#26187 Cap America Two-Toned Mesh Back Cap – This two-toned trucker hat delivers great quality at a great price and is available in 13 different colors to match your favorite team.

#26192 Cap America Static Pattern Knit Beanie – A sporty style made of 100% acrylic yard for a soft, stretchable fit. Perfect for staying warm before and during the game.


Tervis® has over 70 years of heritage with a variety of American-made products in sizes, shapes and designs perfect for supporting your team. Tervis drinkware encourages the celebration of all life’s moments with stainless steel or Tritan® plastic options in tumbler or sport bottle styles. From early morning tailgates until kick off, Tervis drinkware is the perfect game day companion for keeping your drinks hot or cold for hours.


#46247 Tervis® Classic Sport Bottle – 24 oz. – Stay hydrated while tailgating with this double-wall insulated water bottle with screw-on, spill-resistant lid.

#46249 Tervis® Stainless Steel Tumbler – 20 oz. – This versatile, premium grade, copper-lined 18/8 stainless steel tumbler will keep your beverage at the perfect temperature from party kick off to the final buzzer.


The Champion® brand has a unique heritage as an originator and innovator of men’s and women’s athletic apparel. With their authentic sports heritage, Champion® is still at the forefront of technical style and innovation that has seen the brand resurging in popularity as they celebrate 100 years in 2019. Their sporty line of apparel includes modern fit tees, hoodies, polos and outerwear to take tailgaters from the first games of fall into winter season playoffs.


#C5381 Champion® Women’s University Short Sleeve Tee – Flattering and comfortable, this athletic slim fit tee is made from 100% cotton lightweight jersey with a silicone wash for added softness. The fit and feel are perfectly complemented by a small ribbed collar on the relaxed crew neckline and 1-color heat seal Champion® logo on the sleeve.

#CB1018 Champion® Victory Jacket – When the weather turns cooler, this BIC Graphic NA exclusive will keep you warm. Features water-resistant coating on the outside and cozy fleece lining inside to keep the warmth in and the elements out.

House of Marley®

House of Marley® is driven to enhance lives through great product experiences as well as using product sales to support efforts to make lives better around the world through Project Marley. House of Marley® is a great option to appeal to Millennial tailgaters, which make up about 60% of the tailgating population, (2) because 87% of Millennials also say they would be more loyal to a company that helps them contribute to social and environmental issues. (3) With beautiful, durable products and powerful sound, House of Marley portable audio products will surely take any tailgate party up a notch.


#32300 House of Marley® No Bounds Portable Bluetooth® Speaker – A durable clip-on speaker that is IP67 rated for outdoor use with rugged, waterproof, dust-proof materials plus has a 10-hour battery life.

#32116 House of Marley® Get Together™ Bluetooth® Speaker – A high-end fusion of form and function, this portable speaker system provides up to 8 hours of wireless playtime to keep the tailgate going all day.


The Koozie® brand obsesses over performance details so you can focus on enjoying the moment. From everyone’s favorite tailgate accessory, the Koozie® can kooler, to high performing tumblers and kooler bags, you can trust authentic Koozie® brand products to keep the fun going longer.


#46173 Koozie® Triple Vacuum Tumbler – Whether enjoying a cold one or a hot coffee or cocoa, this elevated can kooler/tumbler is perfectly designed to be a tailgate must-have.

#16042 Koozie® Chillin’ Bluetooth® Speaker – A true tailgate multi-tasker, this cooler bag includes two Bluetooth® speakers mounted in the front pocket and an attached bottle opener.


Grillight tools eliminate the struggle of holding utensils, flashlights, plates and food while grilling in lowlight or smoky grill conditions. Grillight LEDs are precisely tuned to cut through the smoke by replicating daylight so grill masters everywhere can see the true color of the food and never have to worry about having a successful tailgate.


#26134 GRILLIGHT® Deluxe 2 Piece LED Tool Set – No need to struggle over the charcoal when you have this tool set! Made of restaurant-grade 430 stainless steel with high-output Ideal Illumination™ LED for added visibility while cooking up tailgate favorites.

#26135 GRILLIGHT® Magnetic Apron – This functional, made in the USA accessory is perfect for any tailgater who spends the party at the grill. Bottle opener and drink holster included!

Visit to check out all the brands perfect for tailgating promotions! Or check out the Tailgating vertical market for even more great ideas.

Koozie® is a registered trademark of BIC Graphic NA. ©2019 BIC Graphic North America, Clearwater, FL.

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