The 2018 holiday season saw an increase in corporate gift-giving, as 10% of companies planned to spend more and give more than the year before. The trend is expected to continue this year, and companies planning to engage in employee and client gift-giving will want their gifts to bear imprinted logos.
When it comes to budgets, businesses spend an average of $48 per customer/prospect gift and an average of $65 on employee gifts. (1) These numbers show the valuable potential for upselling to a higher-end item or even adding attractive gift packaging.
So, what is the benefit to your client when it comes to gift-giving? It shows appreciation for their business and develops stronger relationships. Additionally, the right gift can boost good will, increase brand awareness and even generate leads. (2)
If your clients are looking for cool & collected gift ideas, KAPSTON® collections offer the perfect way for brands to show off their signature style and make a lasting statement. Plus, selecting a gift from one of the five KAPSTON® collections opens the door to provide coordinating gift items in future campaigns.
Here are some of our favorite KAPSTON® products, perfect for gift-giving:
This stylish and sophisticated tote is a great way for tailored trendsetters to carry all their daily essentials. Featuring elevated details like striped lining and leatherette/suede shoulder-length handles. Young professionals will love the San Marco Messenger, which even features a trolley strap for securing to luggage during business travel.
Celebrate business success and show appreciation for your employees with coordinating gifts from the KAPSTON® Natisino collection. This 100 sheet, snap-closure journal features a matching bookmark and interior slots for business cards. The briefcase has two zippered main compartments, interior organizers and padded laptop sleeve with deboss imprint on the hang tag.
Businesses interested in the latest and greatest can give this trendy KAPSTON® slingpack for a memorable, useful gift. This functional style features a padded tablet sleeve and signature details like a KAPSTON® rivet and leatherette accents. Or show off your company’s fun side with the #16045 KAPSTON® Jaxon Fanny Pack!
Travel/hospitality companies or businesses whose employees travel frequently will love the coordinating style of the Pierce collection. This carry-on has interior organizers and a retractable handle but also folds for easy storage. The matching luggage tag has a slim design with leatherette strap and signature KAPSTON® rivet.
For a polished look, executive travelers will love the multi-functional design of this carry-on duffel with interior garment bag. Add to the look with the backpack that has interior organizers, a padded laptop compartment and a back sleeve to slide over upright handles for easy traveling.
Visit bicgraphic.com to view all the KAPSTON® bags, travel and meeting accessories. Or check out the KAPSTON® Buyer’s Guide for help selecting the perfect cool & collected promos for your gift-giving clients.