The concept of recycling has been around for thousands of years, but our modern-day understanding of the term emerged in the 1960s and 1970s, spurred on by the environmental movement. (1) The pandemic has heightened awareness of sustainability issues. In a recent survey, 87% of people said that companies should integrate environmental concerns into their … Continue reading Embrace Your Inner Green – Recycled PET Products
Carry Your Tech in Style with the KAPSTON® Brand
In today's digital world, the bag holding your tech is a necessary accessory that can be both practical and stylish. Features that are designed specifically to protect laptops, tablets and other devices can help them last longer while making sure they are available right at your fingertips. The KAPSTON® brand offers collections that are suited … Continue reading Carry Your Tech in Style with the KAPSTON® Brand
Cool & Collected Gift Giving
The 2018 holiday season saw an increase in corporate gift-giving, as 10% of companies planned to spend more and give more than the year before. The trend is expected to continue this year, and companies planning to engage in employee and client gift-giving will want their gifts to bear imprinted logos. When it comes to … Continue reading Cool & Collected Gift Giving
BIC Graphic NA Grows KAPSTON® Brand with New San Marco Bag Collection
BIC Graphic North America has further expanded their KAPSTON® brand with the San Marco collection. The new collection of four cotton canvas bags was designed to appeal to the KAPSTON® target audience of Millennial professionals and executive travelers from 25 to 34 years old. Since debuting in 2016, the KAPSTON™ brand has now grown to … Continue reading BIC Graphic NA Grows KAPSTON® Brand with New San Marco Bag Collection
Choosing the Right KAPSTON® Collection
The KAPSTON® brand is comprised of lifestyle bag collections, all crafted with durable materials and distinctive details. With five unique collections and a range of products from fanny packs to luggage; there is a KAPSTON® item that is perfect for every client and occasion. Use this handy buyer’s guide to help your clients pick the … Continue reading Choosing the Right KAPSTON® Collection
KAPSTON® Collections for Compelling Campaigns
A Convention & Visitors Bureau was looking to increase knowledge about events and draw more visitors to their region. Knowing the power of promotional products, they turned to the KAPSTON® Pierce Collection to build a cohesive year-long campaign to promote their message. A Warm Welcome The CVB launched a targeted digital advertising campaign to draw … Continue reading KAPSTON® Collections for Compelling Campaigns