Face masks and other PPE related items were everywhere in 2020, including the promotional products industry. And over the course of this year, we’ve learned face coverings make great promos getting 4,235 impressions over their anticipated lifetime.

While it may not seem like it, 2020 was actually about more than just masks. In fact, BIC Graphic NA has launched more than 150 new products across nearly every category since January. From PrevaGuard™ totes to Bluetooth® speakers to can coolers – these are the other products that were top-sellers in 2020.

Popular PrevaGuard™

PrevaGuard™ products contain an EPA registered antimicrobial additive that is molded directly into the components. This helps protect the item by suppressing the growth of bacteria, molds, mildew and fungi, especially in high-moisture environments.


#CSANTI BIC® PrevaGuard™ Clic Stic® Pen – The most popular retractable in promotional products, with PrevaGuard™ antimicrobial additive! Always in stock with free set up and optional BIC® Easy Glide System® Ink for fluid lines with no smearing.

#16151 PrevaGuard™ Grocery Tote – This reusable tote has a large main compartment and shoulder-length handles. The PrevaGuard™ logo tag signifies the EPA-registered antimicrobial agent that is protecting the tote and extending its lifespan.

#41168 Koozie® PrevaGuard™ britePix® Can Kooler – Keep your drink cooler longer while displaying bright, full-color imprints on your new, favorite (socially-distanced) party accessory! The PrevaGuard™ antimicrobial additive should even last the life of the product, unless the fabric is destroyed.

Speaking of the Koozie® Brand . . .

The Koozie® brand took big steps in innovation this year, adding can koolers made with new features and materials, a Bluetooth® speaker and even a fanny pack. Koozie® fans just couldn’t get enough!

#46345 Koozie® Duo Can Kooler – Hold your traditional 12 oz. can OR popular 12 oz. slim cans too. The elastic sides offer flexibility for your beverage of choice in this patent-pending design. A great addition to direct mail campaigns!

#32401 Koozie® Fabric Waterproof Bluetooth® Speaker – The unique shape and compact size make this the perfect speaker to take everywhere! IP66 rated water/dust/sand proof with Bluetooth® 5.0 technology that connects wirelessly from over 30 feet away.

#16113 Koozie® Rowdy Fanny Pack Kooler – Keep your cans to yourself with this insulated fanny pack! The main zippered compartment has a heat-sealed PEVA liner and holds up to 3 cans. Additional features include a front zippered pocket for extra storage and an adjustable waist strap.

More Fabulous Fanny Packs

Fanny packs have been around for about 5,000 years, but the latest resurgence in popularity can be attributed to skateboarders and hipsters. We’ll gladly give them credit for bringing back these useful packs which are all the rage in both the promo and fashion industries.

#16075C Translucent Color Fanny Pack – So many trends in one promo! Neon combined with translucent material in one of the hottest bag styles around. Complete with front zippered pocket, main zippered compartment and coordinating adjustable waist strap with buckle closure.  

#16134 Osprey® Daylite Waist Pack – Practical, comfortable and made for smart and stylish people on the move. The main zippered compartment, front zippered pocket, interior mesh organizer and key clip keep belongings safe and secured around your body. Complete with adjustable waist strap and padding on the back for enhanced comfort.

What’s Hot in Health & Wellness

In a year centered around taking extra cleaning, sanitation and safety precautions, there were plenty of promos that were in high demand from the health, wellness and safety category. Additionally, other categories like bags, ATF and technology also debuted items with a health and wellness twist.

#32442 HoMedics® UV-Cleaner Phone Sanitizer – This portable sanitizer helps minimize contact with bacteria and viruses by using 2 UV-C germicidal LEDs positioned for optimal effectiveness. Sanitizes your phone and other items in just 30 seconds per side. Rechargeable with an advanced safety lock to prevent UV exposure.

#41169 Personal Care Kit – This kit contains items that will help you and others stay safe. Including: 10 disposable face masks, 5 hand sanitizer packets and 5 antiseptic towelettes in an imprinted drawstring backpack.

#41127 Reef-Friendly SPF-30 Sunscreen Lotion, 1 oz. – Sunscreen that offers maximum protection while being Oxybenzone and PABA-Free; and Coral Reef Safe. Water-resistant for up to 80 minutes and made in the USA. This sunscreen is great as an individual giveaway or as part of a gift set.

Bold & Bright Eye-Catchers

Making a bold statement did more than just increase brand impressions this year. People were drawn to cheerful products that helped them look on the bright side in times of uncertainty.

#46336 Silipint™ Wine Glass – 14 oz. – This stemless silicone wine glass features a polished outer surface, thicker walls, and sturdy base. Perfect for camping trips, picnics, outdoor dining, and more.

#56011 Lucid Pen – A pure white soft-touch pen with colorful grip accent and coordinating clip detail. This budget-friendly, plunger-action pen has free set-up, screen print imprint and is sure to get brands noticed.

#CT1000 Champion® Jersey Short Sleeve Tee – A mid-weight tee that is made of 100% jersey for lasting comfort. Features a set-in neck rib and heat transfer label at back neck. Available in a variety of colors with the ‘C’ emblem on the left sleeve and imprint options that will show your brand is a winner.

There are plenty of other non-face mask products that were big sellers this year, like touchless tools and kits for our new way of life. To see them all, visit bicgraphic.com and save money and time when you order online!

Enjoying our content? Think your customers would enjoy it as well? Feel free to take this article and post it on social media, your blog or wherever else you market your business. WE ENCOURAGE YOU TO PLEASE . . . STEAL OUR STUFF!

Not all items are available in Canada.. Koozie® is a registered trademark of BIC Graphic NA. ©2020 BIC Graphic North America, Clearwater, FL 33760.

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