Gift giving is a great way for companies to show clients gratitude for their business. However, with so many available options, it may seem overwhelming to know exactly how to show client appreciation. We’ve outlined a few ways to narrow down the options to help give gifts with impact that keep your business top of mind and help strengthen client relationships.
Relationships Matter
Remembering a client with a gift of appreciation at year-end shows how much you value that relationship. A generic or impersonal gift could quickly end up in the bin while a thoughtful gift can strengthen relationships and loyalty. Additionally, choosing an imprint that is meaningful to the recipient adds a personal touch and can keep a business at the forefront of clients’ thoughts long after the gift is given.
#26160 PEERLESS UMBRELLA® THANK YOU – DELIVER A WORLD OF THANKS WITH THIS 48” ARC AUTO-OPEN FOLDING UMBRELLA WITH A PRE-PRINTED DESIGN OF THE WORDS “THANK YOU” IN SEVEN DIFFERENT LANGUAGES ON THE UNDERSIDE. ADD YOUR CORPORATE LOGO ON THE BLACK OUTER CANOPY.
#15807 KAPSTON® PIERCE BACKPACK – THIS UPSCALE BACKPACK HAS A STYLISH MODERN DESIGN AND INCLUDES A ZIPPERED MAIN COMPARTMENT WITH A PADDED LAPTOP SLEEVE, AS WELL AS A FRONT ZIPPERED COMPARTMENT WITH AN INSIDE ORGANIZER FOR BUSINESS CARDS AND PENS. PLUS, THE PADDED SHOULDER STRAPS MAKE CARRYING THIS BACKPACK A BREEZE.
Employee Recognition
Recognizing employees for their efforts can increase engagement and improve retention simply by letting them know they are valued. Employees have a deep desire for acknowledgement, with 93% hoping to be recognized at least once a quarter. Employees add a human touch to a product/service, build customer relationships and define work culture, so implementing a recognition program is just good business. (1)
#36598 6” X 12” CONNECTION PLAQUE – BLACK – A MODERN TAKE ON THE CLASSIC PLAQUE, THIS PRODUCT FEATURES A SILVER PLATE THAT ADDS A TOUCH OF SOPHISTICATION TO ANY AWARD PRESENTATION. THIS PLAQUE CAN BE BEAUTIFULLY DISPLAYED WITH OR WITHOUT A WALL MOUNT.
#16017 KOOZIE® OLYMPUS KOOLER TOTE – THE PREMIUM KOOZIE® OLYMPUS KOOLER TOTE FEATURES A HEAT-SEALED PEVA LINER AND IS SURE TO FIT YOUR NEEDS ON YOUR NEXT ADVENTURE. THIS TOTE HAS A 28-CAN CAPACITY, HOLDS ICE FOR UP TO 30 HOURS, AND IS MADE OF EASY-TO-WIPE TARPAULIN MATERIAL.
Celebrate Your Brand
Gifts take on added meaning when they celebrate a specific event or time that is meaningful to both the giver and the recipient. Recognizing occasions that are distinctive to a company’s mission can create stronger bonds between the gift recipient and that brand. (3) You can easily stand out from your competition by giving celebratory gifts for holidays, seasonal events (ex: Nurses Week), milestones, achievements or simply to acknowledge an introduction.
#20488 4” X 6” COLORFUL BRUSHED ALUMINUM FRAME – HELP CLIENTS SHOW OFF A BELOVED PET, BEST PALS, OR A FAVORITE FAMILY MEMORY IN STYLE WITH THIS COLORFUL BRUSHED ALUMINUM FRAME WITH A VELVET BACK.
#26080 SIZZLER 3-PIECE BBQ SET – FIRE UP THE GRILL AND BREAK OUT THIS SET OF DURABLE STAINLESS STEEL TOOLS. THEIR LONG HANDLES MAKE IT EASY TO TEND TO WHAT’S COOKING. WHEN THE FUN IS OVER, SIMPLY STORE THEM AWAY IN THE ZIPPERED CASE.
Know Your Audience
When choosing what exactly to give, analyzing your intended audience is a good way to help structure your plan. While a versatile item may appeal to everyone on your list, something that is more specific to the demographics of your clientele may be more memorable. Consider the quantity, budget, industry and overall objectives when determining what gift will best convey your intended message.
#46317 KOOZIE® SAVANNAH VACUUM TUMBLER – 18 OZ. – CLIENTS WILL LOVE THIS CONTEMPORARY TUMBLER THAT KEEPS THEIR BEVERAGE AT JUST THE RIGHT TEMPERATURE FOR HOURS. ITS SCREW-ON, SPILL-PROOF LID MAKES IT THE RIGHT CHOICE FOR MORNING COMMUTES, WEEKENDS AT THE BALLFIELD, OR RELAXING MOMENTS.
#32463 SCX DESIGN ECO EASY-TO-USE CABLE – HAVE SOME FUN CHARGING YOUR DEVICES WITH THIS EASY-TO-USE CABLE THAT FEATURES AN ILLUMINATED LOGO. PLUS, THE CORDS ARE MADE FROM RECYLED MATERIALS, MAKING IT AN ECO-CONSICIOUS CHOICE, AS WELL.
Visit kooziegroup.com for more great ideas suitable for the gift-giving vertical market.
