Corporate responsibility drives brand loyalty. For example, did you know that 70 percent of consumers want to know what the brands they support are doing to address social and environmental issues? In other words, people want to be reassured that the companies they back are making a positive impact on the world.
So, what is a great way for businesses to show that they care about the same causes as their customers? One simple answer is promotional products.
Promotional items bearing the name, logo, or message of a company can build recognition and a sense of community. They provide great visibility for a company’s message and can be distributed at fundraisers, community fairs, and other public events to start a conversation and spread the word. Plus, doing good can also benefit a company’s bottom line. Millennials, for example, report that they will spend more with brands who support causes they care about.
At Koozie Group, we’ve seen firsthand how promotional products can make a difference. We believe in doing business the right way, which is why we give back to the communities where we work, live, and play. For example, we proudly support regional chapters of United Way in Florida and Minnesota, joining them in their fight for the health, education, and financial stability of every person in the community. We’re currently donating 5% of writing instrument sales referencing code WRITEON23 to these chapters. And we assembled 1,900 back-to-school bags that were distributed through United Way to families in need.
But it’s not just companies that can make a difference with promo products. Nonprofits can leverage them, too! According to ASI, the nonprofit market saw substantial growth in 2022 for extra-large distributors thanks, in part, to the return of events. Industries that are historically nonprofits, like education, government, and healthcare, are among those vertical markets that tend to weather economic ups and downs, as well. You’ll find further insights into these thriving markets in our new Keep the Good Growing book.
So, are you ready to make your voice heard? Good! Because we’re ready to get you started with powerful products that can help you make a statement, empower others, and show you care everywhere.
Make a Statement
Attending or hosting an awareness event is a great way to let people know that you are taking a stand against diseases such as breast cancer. At the event, attendees can use our #SND4B50 Souvenir Sticky Note 4″ x 6″ Die Cut Pad, 50 sheet and the #CSWBMES WideBody® Message Pen to write down the name of a family member or friend who has been affected by the disease and place it somewhere prominent so everyone can see who they are fighting for. Get the note pad shaped like the pink breast cancer ribbon and feature up to six rotating messages of encouragement on the pen to take your support to the next level.
Power On While Empowering Others
Get re-energized and show your support for your favorite cause at the same time with the #46245 Tervis® Classic Tumbler – 24 oz. and #15906 Koozie® Olympus 36-Can Kooler. These make for great giveaways that can be enjoyed over and over again. And you can leave no doubt about where you stand on whatever cause you are advocating for by adding an impactful imprint to both items. The dual-wall tumbler is made of durable Tritan® and is great for hot or cold drinks. The premium cooler, meanwhile, has plenty of space for food, drinks, and ice and even features attached bottle openers and multiple carrying methods for a little extra convenience.
Heart on Your Sleeve, Cause on Your Wrist
A simple yet powerful way to show your support for a cause while you’re out and about is by sporting a #65221 Silicone Awareness Wrist Band. Great for fundraisers, health awareness, and team pride, these wrist bands have been popular for years and are a cost-effective way to spread the word. Available in a variety of eye-catching colors, they’re sure to spark a conversation.
So whatever cause you embrace, whether it’s Earth Day, Breast Cancer Awareness, or Pride Month, Koozie Group is ready to help! We have a selection of impactful promo products (some even with special pricing through Dec. 31, 2023, in our The Real Deals flyer) that are perfect for letting consumers know that when they’re taking a stand, so are you!