The hype is real! Made famous by a viral TikTok video, we’ve long loved the BIC® Intensity® Clic™ Gel Pen (Item #: ICLGEL) and so have our customers. It is regularly one of our best-selling products, and tried-and-true fans order it again and again. Around here, we affectionately call it by its item number: eye-cee-el GEL, because, let’s face it, BIC® Intensity® Clic™ Gel Pen is a mouthful.

10 Colors – 10 Reasons to Love This Social Media Sensation

Available in 10 different colors (5 solid and 5 translucent), there’s a version perfect for any personality. Based loosely on the psychology of color, here’s why we know you’ll love your ICLGEL!

Black – is for the ink. (Although you can get it in blue, too.) We can’t rave enough about how this pen writes! The ultra-smooth gel ink glides across the page, providing a precise, effortless experience.

Navy – is for trust. There’s a reason many financial institutions have blue in their logo. The BIC® brand is recognized worldwide and known for its quality. Koozie Group is the exclusive supplier of the BIC® brand to the promotional products industry in the United States and Canada.

Clear Red – is for passion. People l-o-v-e their BIC® Intensity® Clic™ Gel Pens. And because you can only get them in the promotional world, individuals have been known to go to great lengths to lay their hands on one. Hint: You might want to lock up the office supply cabinet.

White – is for crisp and clean. Which is exactly the write-out you’ll experience thanks to the 0.7mm fine-point roller on the ICLGEL.

Clear Green – is for balance. Designed with a wide, slightly contoured barrel, this pen rests nicely in your hand.  

Charcoal – is for durability. Like most BIC® pens, the ICLGEL has a tungsten carbide ball. The only substance harder is diamond! Its perfectly spherical shape ensures a smooth and consistent writing experience.

Clear Orange – is for enthusiasm. You’ll approach any writing assignment with excitement knowing the ICLGEL’s textured rubber grip will keep the task comfortable.

Clear Blue – is for relaxing. That retracting mechanism doesn’t just tuck the roller away when the pen isn’t in use. It’s also great for clicking your way through boredom or a stressful situation.

young woman writing in a journal with the BIC Intensity Clic Gel Pen while listening to music

Clear Purple – is for imagination. Launched in 2002, the ICLGEL was designed as a modern take on the classic retractable pen. We hope it sparks the same creativity in its user, whether you’re doodling, sketching, or writing the next great American novel.

Red – is for passion 2.0. Red provokes the strongest emotion of any color, and boy, has the BIC® Intensity® Clic™ Gel Pen stirred up a lot of FOMO on social media!

Whether you are swayed by an influencer or not, we’re confident you’ll love the BIC® Intensity® Clic™ Gel Pen! And if you try it and don’t like it, you’re sure to find someone who will gladly take it off your hands. Get yours at kooziegroup.com.

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