The hype is real! Made famous by a viral TikTok video, we’ve long loved the BIC® Intensity® Clic™ Gel Pen (Item #: ICLGEL) and so have our customers.
6 Promo Products to Show School Spirit
The smell of fresh crayons lingers in the air as the sound of squeaky new sneakers and nervous excitement fills hallways. Yep! It’s back-to-school season! According to Advertising Specialty Institute (ASI), Education is the top vertical market in promotional products and has held that position for the past eight years with the exception of 2020, … Continue reading 6 Promo Products to Show School Spirit
Write On! Wednesdays: Celebrating Marcel Bich and the BIC Company
Friday, July 29, 2022, marks the 108th birthday of Marcel Bich, a European-born entrepreneur who co-founded the BIC Company. As the exclusive supplier of BIC®- branded writing instruments to the promotional products industry in the US and Canada, Koozie Group is celebrating by shining the spotlight on this visionary and his company, whose brand has … Continue reading Write On! Wednesdays: Celebrating Marcel Bich and the BIC Company
Keepin’ the BIC® Brand in Koozie Group
You may have heard a bit of buzz about a transition on the horizon for some of our BIC®-branded products. If you’re wondering what it all means, we’re here to tell you how we’re keepin’ the BIC® brand in Koozie Group! We’ve been in the promotional products business for a long time with a strong … Continue reading Keepin’ the BIC® Brand in Koozie Group