Back to school is big business. According to experts, spending on supplies at the start of the 2024 academic year is estimated to reach $31.3 billion, or about $586 per student. Must-have items range from pens, pencils, and paper to tech gear and drinkware, plus a bag to carry it all in! We’ve gathered the … Continue reading Pass the Test with 5 Must-Have Back-to-School Products
Year-End Gifting & Beyond
Under the sizzling July sun, year-end gifting can seem far away. In the promo business, however, it’s the season to start those conversations. According to a Coresight study, the corporate gifting market is expected to hit $312 billion by next year. That same study also revealed that many businesses and organizations now approach gifting as … Continue reading Year-End Gifting & Beyond
4 Practical Tips for Social Media Success from a Viral TikTok Star
For better or worse, social media can quickly catapult a product, company, or person into the public spotlight literally overnight. When our BIC® Intensity® Clic™ Gel Pen (ICLGEL) went viral on TikTok, we experienced that impact firsthand. We invited Sam Hart (@thesam_show) to visit Koozie Group® headquarters recently, and she offered some practical advice on … Continue reading 4 Practical Tips for Social Media Success from a Viral TikTok Star
Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
We recently hosted Sam Hart (@thesam_show) at our Florida facilities. Hart posted a TikTok about our BIC® Intensity® Clic™ Gel Pen (ICLGEL) that went viral, with over 10 million views to date. If you missed the buzz, you can read the story here. Hart initially stumbled upon the ICLGEL when signing the lease for … Continue reading Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
From TikTok to Factory Floor
Meet Sam Hart, the ‘Pen-fluencer’ Behind the BIC® Intensity® Clic™ Gel Pen Viral Moment When Sam Hart (@thesam_show) posted a TikTok about her favorite pen, the BIC® Intensity® Clic™ Gel Pen (Item #ICLGEL), she didn’t expect over 10 million views. On a recent visit to Koozie Group® headquarters, Hart said, “My videos are hit or … Continue reading From TikTok to Factory Floor
10 Reasons to Love the BIC® Intensity® Clic™ Gel Pen
The hype is real! Made famous by a viral TikTok video, we’ve long loved the BIC® Intensity® Clic™ Gel Pen (Item #: ICLGEL) and so have our customers.
Taking a Sustainable Stance
Sustainability is no longer a buzzy trend. In fact, customers demand it as a standard way of doing business. According to Harvard Business Review, “companies of all types should expand their sustainability efforts and communications today to win trust – and customers – in the future.” But not only is focusing on sustainability a smart … Continue reading Taking a Sustainable Stance
Sip! Sip! Hooray! It’s the Koozie® brand’s 45th birthday!
No mid-life crisis here. We’re as vibrant and fun-loving as ever, and 2024 has a lot in store! But before talking about all that, let’s take a stroll down memory lane, and briefly reflect on where we came from. Now, let’s focus on where we’re going. Full-Color Imprints Did you know that full color is … Continue reading Sip! Sip! Hooray! It’s the Koozie® brand’s 45th birthday!
6 Hot Web-Only Specials – Soak Up Summer Savings Now
Warmer days are ahead and so are all the outdoor activities associated with the season. Through June 30, 2024, you can save up to 43% when you use promo code Q2WEB2024 on these six sun-sational items and 60+ other best sellers. The Viking Collection® Nova Travel Mug – 40 oz. | Item #CDKW094 Quench your … Continue reading 6 Hot Web-Only Specials – Soak Up Summer Savings Now
Unlocking Potential: Promo Products in the Trillion-Dollar Healthcare Industry
According to the Bureau of Economic Analysis, healthcare spending in the United States was more than $4.3 trillion in 2022, accounting for over 17% of GDP. Given the size of the healthcare industry, it’s easy to see why economists often cite it as being less vulnerable to economic uncertainty. It’s also clear why healthcare is … Continue reading Unlocking Potential: Promo Products in the Trillion-Dollar Healthcare Industry