Originally designed to shield users from the sun, umbrellas have become a must-have accessory for sunny and rainy days, making them a useful and appreciated gift. Not only are they practical, but they also provide a powerful branding opportunity. According to the 2023 ASI Global Ad Impressions Study, a single promotional umbrella can generate 1,760 … Continue reading Save When You Shower Recipients with a Useful Umbrella
Let’s Celebrate Connections: 6 Top Technology Gifts
Studies show that the average U.S. household with internet access has 17 connected devices. As you're considering year-end gifting options, you can't to go wrong with tech accessories. These practical one-size-fits-all items are sure to be appreciated by any recipient. Check out six of our favorites with a wide range of price points to fit … Continue reading Let’s Celebrate Connections: 6 Top Technology Gifts
Early Detection Matters: Raise Awareness with These Pink Promos
With Breast Cancer Awareness Month on the horizon, it's a perfect time to highlight the life-saving importance of early detection. According to the American Cancer Society, when breast cancer is detected early and is found in the localized stage, the 5-year relative survival rate is 99%. And, with ongoing research into advanced imaging systems, the … Continue reading Early Detection Matters: Raise Awareness with These Pink Promos
Pass the Test with 5 Must-Have Back-to-School Products
Back to school is big business. According to experts, spending on supplies at the start of the 2024 academic year is estimated to reach $31.3 billion, or about $586 per student. Must-have items range from pens, pencils, and paper to tech gear and drinkware, plus a bag to carry it all in! We’ve gathered the … Continue reading Pass the Test with 5 Must-Have Back-to-School Products
Year-End Gifting & Beyond
Under the sizzling July sun, year-end gifting can seem far away. In the promo business, however, it’s the season to start those conversations. According to a Coresight study, the corporate gifting market is expected to hit $312 billion by next year. That same study also revealed that many businesses and organizations now approach gifting as … Continue reading Year-End Gifting & Beyond
4 Practical Tips for Social Media Success from a Viral TikTok Star
For better or worse, social media can quickly catapult a product, company, or person into the public spotlight literally overnight. When our BIC® Intensity® Clic™ Gel Pen (ICLGEL) went viral on TikTok, we experienced that impact firsthand. We invited Sam Hart (@thesam_show) to visit Koozie Group® headquarters recently, and she offered some practical advice on … Continue reading 4 Practical Tips for Social Media Success from a Viral TikTok Star
Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
We recently hosted Sam Hart (@thesam_show) at our Florida facilities. Hart posted a TikTok about our BIC® Intensity® Clic™ Gel Pen (ICLGEL) that went viral, with over 10 million views to date. If you missed the buzz, you can read the story here. Hart initially stumbled upon the ICLGEL when signing the lease for … Continue reading Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
From TikTok to Factory Floor
Meet Sam Hart, the ‘Pen-fluencer’ Behind the BIC® Intensity® Clic™ Gel Pen Viral Moment When Sam Hart (@thesam_show) posted a TikTok about her favorite pen, the BIC® Intensity® Clic™ Gel Pen (Item #ICLGEL), she didn’t expect over 10 million views. On a recent visit to Koozie Group® headquarters, Hart said, “My videos are hit or … Continue reading From TikTok to Factory Floor
10 Reasons to Love the BIC® Intensity® Clic™ Gel Pen
The hype is real! Made famous by a viral TikTok video, we’ve long loved the BIC® Intensity® Clic™ Gel Pen (Item #: ICLGEL) and so have our customers.
Taking a Sustainable Stance
Sustainability is no longer a buzzy trend. In fact, customers demand it as a standard way of doing business. According to Harvard Business Review, “companies of all types should expand their sustainability efforts and communications today to win trust – and customers – in the future.” But not only is focusing on sustainability a smart … Continue reading Taking a Sustainable Stance