We’ve been feeling a little extra green lately, and it’s not because of St. Patrick’s Day or something disagreeable we ate. It’s because Earth Day is just around the corner! The annual day to appreciate Mother Earth and show support for environmental protection is April 22 each year. Sustainability, however, is a key focus for us every … Continue reading Earth Day 2025: Easy Ways to Find Promo Products Made with Sustainability in Mind
Wrap Up the Year Right: Effective Strategies for Year-End Promo Spending
As the year comes to a close, many businesses are looking for ways to make the most of their remaining budgets. This is an opportune time to help your customers develop an effective strategy for investing in promotional products that enhance their brand and propel their business into the new year. Here are four impactful … Continue reading Wrap Up the Year Right: Effective Strategies for Year-End Promo Spending
Our Favorite Halloween Imprints VI
As we welcome the haunting chill of autumn, the return of the Halloween season has us feeling fang-tastic with excitement! This year, total spending for this spooky holiday—encompassing candy, costumes, decorations, and cards—is projected to reach a record $11.6 billion. With such an increase, it’s a perfect time for brands to showcase their products and … Continue reading Our Favorite Halloween Imprints VI
Pass the Test with 5 Must-Have Back-to-School Products
Back to school is big business. According to experts, spending on supplies at the start of the 2024 academic year is estimated to reach $31.3 billion, or about $586 per student. Must-have items range from pens, pencils, and paper to tech gear and drinkware, plus a bag to carry it all in! We’ve gathered the … Continue reading Pass the Test with 5 Must-Have Back-to-School Products
4 Practical Tips for Social Media Success from a Viral TikTok Star
For better or worse, social media can quickly catapult a product, company, or person into the public spotlight literally overnight. When our BIC® Intensity® Clic™ Gel Pen (ICLGEL) went viral on TikTok, we experienced that impact firsthand. We invited Sam Hart (@thesam_show) to visit Koozie Group® headquarters recently, and she offered some practical advice on … Continue reading 4 Practical Tips for Social Media Success from a Viral TikTok Star
Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
We recently hosted Sam Hart (@thesam_show) at our Florida facilities. Hart posted a TikTok about our BIC® Intensity® Clic™ Gel Pen (ICLGEL) that went viral, with over 10 million views to date. If you missed the buzz, you can read the story here. Hart initially stumbled upon the ICLGEL when signing the lease for … Continue reading Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
10 Reasons to Love the BIC® Intensity® Clic™ Gel Pen
The hype is real! Made famous by a viral TikTok video, we’ve long loved the BIC® Intensity® Clic™ Gel Pen (Item #: ICLGEL) and so have our customers.
Taking a Sustainable Stance
Sustainability is no longer a buzzy trend. In fact, customers demand it as a standard way of doing business. According to Harvard Business Review, “companies of all types should expand their sustainability efforts and communications today to win trust – and customers – in the future.” But not only is focusing on sustainability a smart … Continue reading Taking a Sustainable Stance
Unlocking Potential: Promo Products in the Trillion-Dollar Healthcare Industry
According to the Bureau of Economic Analysis, healthcare spending in the United States was more than $4.3 trillion in 2022, accounting for over 17% of GDP. Given the size of the healthcare industry, it’s easy to see why economists often cite it as being less vulnerable to economic uncertainty. It’s also clear why healthcare is … Continue reading Unlocking Potential: Promo Products in the Trillion-Dollar Healthcare Industry
Spring Into New Products
Springtime is just around the corner, and we can’t wait! In addition to giving us warmer weather and pretty flowers to look at, spring is widely regarded as a time of hope, rebirth, and new beginnings. In the spirit of this rejuvenating season, we’re feeling inspired to talk about our brand-new products! Below is a … Continue reading Spring Into New Products