Keepin’ the BIC® Brand in Koozie Group

You may have heard a bit of buzz about a transition on the horizon for some of our BIC®-branded products. If you’re wondering what it all means, we’re here to tell you how we’re keepin’ the BIC® brand in Koozie Group! We’ve been in the promotional products business for a long time with a strong … Continue reading Keepin’ the BIC® Brand in Koozie Group

Souvenir® Stories: Case Studies for Writing Instruments

With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments, this category is a great way for brands to connect with their customers. (1) Here are just three examples of how the Souvenir® writing instruments from BIC Graphic NA helped end users showcase their unique brands. … Continue reading Souvenir® Stories: Case Studies for Writing Instruments