You may have heard a bit of buzz about a transition on the horizon for some of our BIC®-branded products. If you’re wondering what it all means, we’re here to tell you how we’re keepin’ the BIC® brand in Koozie Group!
We’ve been in the promotional products business for a long time with a strong reputation for supplying well-known brands such as BIC®. As a stand-alone organization, Koozie Group now has a partnership with the BIC® brand, similar to our partnerships with retail brands like Tervis® and Titleist®.
In January 2022, you will see changes to some of our BIC®-branded writing instruments, Sticky Note™ products, magnets, and mouse pads. But don’t worry, it’s nothing major! We’re just swapping one logo for another. Really – that’s it! Everything else will remain the same. There are absolutely no changes to the quality of the materials, processes, or imprints that we use to create these promotional favorites. Additionally, there will be no change to item names or item numbers.
Come the new year, Koozie Group will:
· remain the exclusive promotional products supplier of the BIC® brand in the U.S. and Canada.
· expand our Souvenir® & Good Value™ lines.
· introduce the Classic Collection.
Here are the details.
Exclusive promo products supplier of the BIC® brand in the US and Canada
When we say we’re keepin’ the BIC® brand in Koozie Group, we mean it! We will continue to be the exclusive promotional products supplier of 30+ BIC® writing instruments in the United States and Canada. BIC® sells these products via its retail channels, and they include bestsellers like:
· BIC® Clic Stic® family
· BIC® Round Stic® family
· BIC® Intensity® Clic™ Gel Pen
· BIC® Brite Liner Grip™ family
· BIC® Grip Roller family
· BIC® Media Clic® family
· And more…
We will continue to manufacture these iconic BIC® writing instruments in our Clearwater, FL, factory using all the same high-quality materials you’ve come to expect. For these long-time favorites, nothing is changing at all!
Expanding the Souvenir® & Good Value™ Lines
While originally launched under the BIC® brand, we are now transitioning 20 styles of writing instruments to our proprietary Souvenir® brand. The Souvenir® brand is known for telling modern stories with a fresh and imaginative twist, and these writing instrument families will fit right in:
· Anthem
· Image
· Emblem
· Verse
· Rize
· Worthington
· Avenue
· And more…
Additionally, our Sticky Note™ adhesive notepads will also become part of our Souvenir® line of stationery items, manufactured in the USA by the print experts at our Sleepy Eye, MN, facility. Not only will Souvenir® Sticky Notes™ have upgraded adhesive but they will also now be FSC (Forest Stewardship Council)- and SFI (Sustainable Forestry Initiative)-certified products.
Not to be left out, our affordable BIC®-branded magnets and mouse pads will become part of our popular Good Value™ line. And as always, they will be produced domestically.
Introducing the Classic Collection
Our new Classic Collection is the perfect home for these tried-and-true writing instruments:
· Clic™ family
· WideBody® family
· Pivo® family
· Tri-Stic® family
The writing instrument gurus at our Clearwater, FL, facility will continue to assemble the Classic Collection with the exact same high-quality components, features, and designs that you know and love. They just won’t carry BIC® branding as these items were designed specifically for the promotional market. However, they are keeping their names and product numbers.
Our Teams have worked tirelessly over the last year to make sure this is a smooth transition with minimal impact on your business. We are excited to keep the good going® in 2022!
Learn more about how we’re keepin’ the BIC ® brand in Koozie Group at kooziegroup.com.
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