It’s no secret that in this digital day and age, people spend a lot of time staring at their electronic devices. In fact, worldwide, according to an article by Comparitech, the average person spends a total of 6 hours and 57 minutes looking at a screen each day. Yet for all the time and attention … Continue reading Write On! Wednesdays: To Write or to Scroll … Get a Pen That Can Do Both!
Writing Instruments 101
It's no secret that writing instruments are a powerful promo, with a cost per impression of less than 1/10th of a cent and 50% of consumers owning promotional writing instruments in the US. [1] Writing is an experience that showcases an individual's unique preference and style, so we've put together a guide help select the … Continue reading Writing Instruments 101
Souvenir® Writing Instruments: It’s Your Story™
Here is your sneak peek at the upcoming revival of the Souvenir® brand, beginning with a 14 pen collection launching October 1, 2018! Be sure to check back over the next month for an ongoing countdown of these exciting new writing instruments. Fresh patterns, bright colors and chrome accents make the #55940 Souvenir® Motive … Continue reading Souvenir® Writing Instruments: It’s Your Story™
BIC Graphic Expands Key Product Categories with Exciting New Options, Colors and Innovative Items
BIC Graphic continues to refresh its product assortment quarterly, bringing new colors, product extensions and interesting items to market.
2016 Writing Instrument Trends
Writing Instruments continue to be a top selling product category – both ASI and PPAI reported it as the 2nd largest product category (2014 year end data). Globally, the market for Writing and Marking Instruments is projected to reach US $17.5 billion by 2020, driven by product innovations, an increase in home offices, growing interest … Continue reading 2016 Writing Instrument Trends
The Stylus Trend – it’s here to stay
Wasn't Steve Job's adamantly against the stylus? Didn't Apple design the iPhone and iPad to be so intuitive that children with finger-painting abilities could use them? Well, yes, but it seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing. Those of us … Continue reading The Stylus Trend – it’s here to stay
BIC GRAPHIC LEADS THE STYLUS CATEGORY WITH NINE EXCITING NEW PENS
INTRODUCING THE BIC® CLIC STIC® STYLUS PEN FAMILY BIC Graphic is pleased to announce the launch of nine new stylus pen styles, including the BIC® Clic Stic® Stylus Pen Family. The technology trend continues to influence all product categories, and is the fastest growing segment of writing instruments. The BIC® Clic Stic® Stylus (CSSTY) is … Continue reading BIC GRAPHIC LEADS THE STYLUS CATEGORY WITH NINE EXCITING NEW PENS